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Why Gwyneth Paltrow’s on board with the #nomakeup movement

gwyneth paltrow
Photo: Instagram/@gwynethpaltrow

Yesterday, wellness guru Gwyneth Paltrow celebrated her 44th birthday. While that probably involved plenty of cauliflower tabbouleh being passed around her Zen-chic New York City pad, the most notable occurrence was her makeup-free selfie that she proudly posted to her 2.6 million Instagram followers.

“#Nomakeup for my 44th birthday, embracing my past and future. Thank you for the instalove,” wrote Paltrow underneath her beaming smile. Maybe that radiance comes from all the Moon Juice powder she infuses into her daily smoothie, or perhaps from using her clean skin-care line Goop—whatever the reason, it’s refreshing to see yet another makeup-free celeb embracing how she feels in her own skin.

In a statement, Paltrow notes that she’s been very inspired by the bare-faced beauty movement (which celebs like Alicia Keys and Nicole Richie are on board with) because of its empowering message. “It says here I am, this is me. This is what I look like, this is where I am in time, and I embrace it,” says Paltrow.

“Along with [age] comes some amazing new features, the roadmap to true self-acceptance, and real insight into who you are.”

“One of the most interesting things about being a woman is that around the time you turn 40, you get what I like to call a software upgrade,” she adds. “Along with it comes some amazing new features, the roadmap to true self-acceptance, real insight into who you are, and kind of not giving a s#*t about the things that are unimportant.”

She adds, “You find yourself investing in relationships that give as much as they get, you start to get a sense of the true size of your worth (immeasurable), you start to like yourself for who you really are (warts and all). The future suddenly has scarcity to it, and the past is all over your face.”

Word, Gwyn. It’s not just an aesthetic choice—as Paltrow describes it, it’s also a profound act of self-love. Here’s to more #nomakeup badasses letting their true beauty shine through.

Want to ditch your makeup and show off your radiant skin, too? Shine on from the inside out with these nine foods for amazing skin and these smoothies for a healthy glow.