HeartBeet Juicery launched a juice bar on the Lower East Side today. The almost year-old company is the brainchild of Ashtanga yoga teacher Maria Margolies and art world maven Danniel Swatosh.
The duo grew a fan base of shoppers who discovered the creative juice concoctions stocked in Tribeca’s Steven Alan store on Franklin Street (Is green juice permitted in the changing rooms?)
And word of mouth spread about Heartbeet’s cleanses, tonics, and bottled smoothies, sold online and made fresh at their Bushwick, Brooklyn, facility.
But as demand grew, they realized more people wanted the duo’s culinary-leaning concoctions (think pineapple jalapeño) stat.
“We’re all about making juice a part of people’s daily lives,” says Margolies, who’s done that with a walk-up window for made-to-order smoothies and bottled juices, which are all 100 organic and made daily in Brooklyn.
Juice is really becoming more common as a grab-and-go beverage, says Margolies. Which is a good thing: Heartbeet’s only seating is a single bench outside. —Carla Vass
HeartBeet Juicery, 85 Stanton Street, btwn Allen and Orchard Sts., Lower East Side, www.heartbeetjuicery.com