You May Also Like

The secret to using procrastination to your advantage

Exclusive: First look at Well+Good’s first fashion collab (plus a celeb surprise!)

Athleta’s new fabric takes aim at “pinch points” that hold you back

The “magic airplane pack” that keeps this juice CEO flying high

This activewear brand is giving basics a super-feminine twist

The coolest looks right now for every workout

Lorna Jane hosts two weeks of trunk shows in New York


Lorna Jane
The Lorna Jane Clover Bra, Replay Excel Tank, and Valeria Tight—all available at the New York City trunk shows. (Photo: Lorna Jane)

 

Australia-based fitness fashion brand Lorna Jane has been blowing up on the West Coast, with 20 store locations across California. But so far, it’s been nearly impossible for New York women to get their hands on the sporty, playful designs. (Of course you can order them online, but it’s hard to know how leggings will shape your butt without ever laying eyes on them.)

That’s about to change. Starting today, the brand is hosting two straight weeks of trunk shows at the city’s gyms and boutique fitness spots to show off its pretty, patterned sports bras and colorful running shorts. (Don’t you have a marathon to dress for?) Here’s the schedule:

Monday, September 16–Wednesday, September 18: Equinox Tribeca, 8:00 a.m.–8:00 p.m.
Thursday, September 19–Saturday, September 21: Equinox 54th Street, 8:00 a.m.–8:00 p.m.
Monday, September 23: Equinox Chelsea, 8:00 a.m.–8:00 p.m.
Tuesday, September 24: Chaise23 Flatiron, 5:30–9:00 p.m. (with offer 20% off on all items)
Wednesday, September 25: Equinox Chelsea, 8:00 a.m.–8:00 p.m.
Thursday, September 26–Saturday, September 28: Equinox Great Neck, 8:00 a.m.–8:00 p.m.

We can’t help but wonder: If New Yorkers fall in love with Lorna Jane’s goods, will the company consider finding a permanent home base on the East Coast? —Lisa Elaine Held