You May Also Like

Here’s why you should care what socks you’re working out in

My wellness hangover: How “empowering” memes bummed me out

Well+Good’s first fashion collab: we’re sharing all the details with you

Does Lena Dunham sleep? She’s now designing sneakers

The beauty queen Donald Trump used as a “fat” punchline is not backing down

This could be sabotaging your metabolism without you knowing it

Lululemon spreads its yoga-fashion gospel overseas


After sales reached an all-time high for Lululemon last quarter, the brand decided to set its sights on new markets overseas.

According to Mipim World Blog, Lulu will be targeting Europe and Asia in 2013, with showrooms opening in the UK and China as early as this year.

This may be just another step in the company’s plan towards world yoga-mat domination. But it also makes sense for a brand that was once—and is no longer—the only major player in the fitness-fashion game.

Amid growing competition in the U.S. and Canada from expanding companies like Athleta, Sweaty Betty, and Splits 59—and the many boutique-brand newcomers Kira Grace and Electric Yoga—Lulu is smart to introduce its products to yogis who don’t yet have Luon fatigue. —Lisa Elaine Held