Brooklyn is in the midst of a boutique fitness studios boom. And with it, Brooklynites will need something more to wear that wicks. So the timing is right for Lululemon, which is getting ready to open its first “full-service” store in Boerum Hill this summer. The new store will be located at 166 Smith Street at Wyckoff, on the ground-floor of a new condo building, right at the Bergen F-train stop.
Much like the recently opened Meatpacking District location, the Smith Street Lululemon will aim to “mirror the community” in which it resides. “The store will be a regular Lululemon, but with a Brooklyn vibe,” says Kaitlin Kerns, assistant manager of the new location. In other words, it will have a seating area with a couch for hanging out—soy latte not included.
The new location will hold in-store classes and weekly run clubs, and store ambassadors have been named. They include nearby yoga instructors Be Shakti from Prana Power Yoga, Amanda Harding and Lesley Desaulniers from Prema Yoga, Jen Heister from Brooklyn Yoga School, as well as Equinox instructor Ross Anti.
That said, Boerum Hill’s gain is a loss for Luon-loving Park Slopers: Lululemon will be closing the more demure “showroom” on 472 Bergen Street at Flatbush.
The showroom will be holding several closing events, including a farewell potluck dinner on Sunday, May 19. If you eat too much, however, you’ll have to go to Boerum Hill for pants with some give. —Melisse Gelula and Rosa Levitan
For more information and store developments, visit the new Smith Street location’s Facebook page