By Alexandra Spunt for NoMoreDirtyLooks.com
Here’s the rub with natural face care lines: They can feel a bit samesame after a while. A non-foaming cleanser, an amazing oil, and maybe a lovely hydrosal toner or spray…
Don’t get me wrong, we love this formula—less is more, and it’s precisely this simple well-executed combination of pure ingredients that made us first fall for the likes of Kahina, Stark, and Evan Healy. But once you have your faves, it’s hard to justify trying 20 other brands that offer something similar. That’s why this May Lindstrom line jumped out at me on first use.
My intro to the line came from natch beauty glamour girl Spirit Beauty. “You have to try it,” she said in a Facebook message. And within a month of her sending it my way, I got an email from Evolue inviting me by for a facial with May. Hmm, a new line so quickly available at two of our favorite retailers? This was boding well.
The products are really special, in many ways. First the packaging: Done in a beautiful black glass with gold lettering, it brings all kinds of glamour to this line, that could easily have felt a bit crunchy given its ingredients. Instead, really beautiful. May herself is also a vision. At the risk of sounding like some silly magazine article about a celebrity, I will anyways: This woman is gorgeous, with the kind of skin so impeccable and glowy that it’s almost hard to look at. Like the sun!
But looks can be deceiving. When May and I met she described the horror stories of her various environmental sensitivities and the problem skin she had. A country girl at heart—who’s been mixing her own products since childhood—when she first came to LA (to be a chef) the city wreaked a debilitating havoc on her skin from head to toe. Through diet and natural products (and fewer products), she eventually found her way, and ended up reticently becoming a model. It was on set one day that she had her a-ha moment to start her own brand.
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