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Natural beauty boutique CAP Beauty opens a pop-up


CAP Beauty
Cindy DiPrima and Kerrilynn Pamer, co-founders of CAP Beauty. (Photo: CAP Beauty)

With its official opening now set for January 2015, New Yorkers will have to wait just a little longer to fully experience CAP Beauty’s natural beauty and wellness boutique.

In the meantime, though, the West Village shop is offering a preview in the form of a “holiday pop-up shop” opening this Saturday, December 13, unfinished construction and all. “We’re fully embracing the construction theme,” says co-owner Kerrilynn Pamer. “Think gold hard hats, plywood shelves, and sawhorse tables.”

Pamer closed her beloved jewelry and accessories store Castor & Pollux last January to create CAP Beauty, with partner Cindy DiPrima, in its place. Since then, the pair has been working to get construction completed in order to reopen with the new concept, focused on a curated selection of good-for-you, natural beauty brands and wellness therapies like acupuncture and massage.

The pop-up’s stocking a selection of products currently sold on CAP’s website, like Tata Harper, S.W. Basics, RMS, Dr. Alkaitis, Jiva Apoha, Kjaer Weiss, and many, many more.

Once the space is fully operational, those products will be sold alongside treatment rooms where you’ll be able to book appointments with experts like acupuncturists, facialists, and herbalists. “Having access to these healers and products under one roof is a game changer—a one-stop shop to get you to your healthiest and most beautiful self,” Pamer says. And while the shop is small, they’ve paid attention to all kinds of wellness details during the build-out, including embedding rose quartz into the foundation for “an amazing vibe.”

Of course, Pamer won’t need the power of crystals to get people in the door, with its status as the first brick-and-mortar natural beauty boutique in Manhattan. “New Yorkers are as sophisticated as it gets, and its thrilling to see so many of them seeking out more natural products,” she says. “They’re embracing health but also a modern approach to beauty.” —Lisa Elaine Held

Cap Beauty pop-up, 238 W. 10th St., between Bleecker and Hudson, West Village, www.capbeauty.com