Meet Of a Kind, the super-cool shopping website that hooks you up with newest swoon-worthy fashion designers. Started by Claire Mazur and Erica Cerulo (above), the online boutique scouts emerging players on the fashion scene and stocks their must-have pieces.
It also marries many of our favorite things: clever editorial, designer bios, gorgeous photos, and, of course, shopping.
We love that Of a Kind supports on-the-rise fashion designers by commissioning them to create limited-edition pieces for sale exclusively on the site— a super-cute bucket bag to store your gym shoes, anyone? Or amazing gold studs you don’t have to take off for your spin class?
How about you try it on? Sign up for the Of a Kind newsletter and be automatically entered to win these cozy-chic winter accessories that Claire and Erica are wearing above: An adorable hand-knit hat (New Zealand wool) by the SF designer Ryan DeBonville and a color-blocked cowl scarf made by Brooklyn line Jimmy + Maeve.