After a six-year court battle between POM Wonderful and Coca-Cola that made it all the way to the Supreme Court, POM was handed a victory last Thursday, with a unanimous ruling that Coca-Cola stole business from POM and used false advertising with its Minute Made Pomegranate Blueberry “Drink.”
The case revolved around whether or not a beverage that contains less than one percent of the antioxidant-rich fruit may use “pomegranate” in the product name and on its label (yes, less than one percent). Good news: it can’t!
It’s big, big news for the juice and healthy foods industry, as the case will likely be referred to as the legal precedent for false labeling among wellness-wannabe brands, of which there are bound to be more as these industries continues to grow. We’re looking at you, Tropicana Farmstand. —Jamie McKillop