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British fitness fashion brand Sweaty Betty opens a Flatiron store—visit today to get 20% off



The Flatiron District, a Manhattan neighborhood famously packed with fitness studios, is making room for a storefront with seriously chic style. Sweaty Betty, the UK fitness brand with a forward-thinking fashion sensibility, is opening its third New York City location today.

In the gorgeous new Flatiron space at 168 Fifth Avenue and 22nd Street, you’ll find the Brit brand’s latest collection of must-have pieces that will have you turning heads during HIIT at The Fhitting Room to a Megaformer sesh at SLT.

“We knew we had to launch a Sweaty Betty boutique in Manhattan’s trendiest hub for fitness, and look forward to being part of the community that’s passionate about this lifestyle” says Sweaty Betty Founder and Creative Director Tamara Hill-Norton

They know a little something about making pieces women love like flattering workout tanks, reversible and functional leggings, and gorgeous workout jumpsuits: they have over forty boutiques in the U.K.

Plus, from now through the end of May, Sweaty Betty is offering Well+Good readers 20% off all in-store purchases in the new Flatiron store.

You can also win prizes just for hashtagging your Flatiron sweat sesh with #SBinFlatiron.

Time to re-stock those spring tanks and capris?

Sweaty Betty, 168 Fifth Avenue, Flatiron District, 10010, (917) 639-3376,

(Photos: Sweaty Betty)