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SXSW gets a wellness and workout sanctuary

Crunch’s drumstick workout, Pound, is one class that will be offered. (Photo:

Heading to Austin this week?

While this year’s SXSW Conference is sponsored by Pepsi, Doritos, and Monster, it’ll also feature its first wellness and workout sanctuary atop the Austin Museum 0f Art-Arthouse.

Flavorpill, the sanctuary’s creator, has brought in awesome brands to give visitors a healthy boost. “Last year, we did one [yoga] class with Seane Corn on the roof. It worked, so we’re expanding the idea to be a complete rooftop sanctuary,” explains Flavorpill co-founder Sascha Lewis.

Crunch will be offering some of its most popular classes, like Pound and 2Fly. Dirty Yoga and CYC Fitness will also be getting people to sweat. There will be free massages throughout the day, breakfast from Kind, and a BluePrint-stocked juice bar.

And don’t worry, it won’t take you too far away from the action. Workouts will be followed by DJ parties with big name acts like Neon Indian and Dirty Projectors. And there will be cocktails, of course.