Those women, however, have been waiting.
East Hampton native Lila Beudert just opened the first out-East blow dry bar, Blow Hampton, in Bridgehampton. It’s been so busy since opening in mid-April that she has already signed a lease for a second location in East Hampton, which she hopes to open in early July.
“We really needed one out here,” says Beudert, who formerly owned Sag Harbor restaurant Madison and Main. “I lived in the city for the last few years, and I’d go to Drybar all of the time. I just felt like the same service was so unaffordable out here.” Local salons were charging upwards of $70 for a blowout, she says,
Blow Hampton charges the standard $40 for its styles, named for celebs like The Jen (classic) and The Gwyneth (polished, sleek, and smooth). It also offers up-dos, touch-ups and services for dudes and kids. Not to mention an on-site makeup artist so you can literally go from beach to see-and-be-seen cocktails without lifting a finger.
Beudert plans to keep both locations open year-round but says she still has work to do raising awareness about the service among locals, who are catching on gradually. The truth is, she says, “Friday, Saturday, Sunday…it’s a madhouse.” —Lisa Elaine Held
For more information, visit www.blowhampton.com