Blowouts are blowing up like never before, and fitness brands are getting in on all of the action.
According to Cosmopolitan.com, Tracy Anderson and her celeb-backer-in-chief Gwyneth Paltrow are putting a blow-dry bar inside Anderson’s new fitness studio in Brentwood, California, which opens on April 4.
This comes just over a month after Rachel Zoe’s new blowout salon DreamDry opened its first location next to Flywheel Sports’ Flatiron location in New York, with backing from one of the spin studio’s main investors.
Anderson’s blow-dry bar is a partnership with celebrity stylist David Babaii, who’s name will be on the salon, according to People.
And, in true Tracy style, it will only be open to members of her studio.
No word yet on the blowout menu, price, or whether Anderson will bring the concept to her Tribeca location.