Tropicana (owned by Pepsi Co.) is trying to get in on the vegetable juice market…sort of.
Its new line, called Tropicana Farmstand, will “hide” vegetable juice within a fruit juice blend in an attempt to trick kids into drinking their veggies. It’s the brand’s attempt to do battle with Campbell’s V8 V-Fusion drinks.
Except instead of figuring out a way to disguise leafy greens, Tropicana is only including beets, sweet potatoes, and carrots, for now—and an eight-ounce glass contains 28 grams of sugar.
So while the kids may get a few more veggies, they won’t be going to bed anytime soon.