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Two popular New York trainers launch a beachy online fitness program


Holly Rilinger
(Photos: Holly Rilinger and Rob Sulaver)

Two super popular New York City trainers have teamed up to create an online fitness program that channels a surfer’s outlook, launching today.

BeachFit is the work of Flywheel fave and surfing dynamo Holly Rilinger and Bandana Training creator Rob Sulaver. Signing up means you’ll get a 90-day strength-training program delivered to your inbox in the form of video workouts with the pair, which you can do on your own at the gym or your summer house (it’s $57 right now and will go up to $97 in four days).

“Rob and I love to joke around and have a good time. We also know that science should be the foundation of any solid program,” Rilinger says. “With us, you get laughs, jokes, and a shredded bod.”

The sessions tap a surfer’s mentality, where a sense of chilled-out fun is always present but tackling a crazy wave (or burpee) with hard-core gusto is always a moment away. “A surfer is pretty laid back, but can shred at any moment. Can go with the flow, but gets in the zone when needed,” Rilinger explains.

In other words, it doesn’t matter if you’ve ever been on a board, but you’ll want to master the whole “hang loose” and the “crazy core strength” aspects, stat. And while it’s a little late for the “sexy for summer” tagline, sexy anytime will do just fine. —Lisa Elaine Held

For more information, visit www.bandanatraining.com