As most publications are taking a look back at some of the biggest trends of the year, here at Well+Good, we’re looking forward to what will be on everyone’s minds next year.
One perk of being in constant conversation with wellness industry tastemakers is seeing the exact moment a lightbulb goes off in their heads, and watching those ideas become reality.
The end result is 15 trends touching upon all areas of life: how you’ll eat, work out, get dressed, and even what you’ll be putting on your face in 2017. The trends were unveiled last night at a party at Manhattan’s Redbury Hotel to an exclusive list of the very people who are shaping the industry. And of course we could not have done it without our amazing partners, Everlywell, Vital Proteins, and Jason, which even treated guests to luxe hand massages.
After you check out the complete list of trends, keep reading to get an inside look at what went down at the event.
Keep reading to see the most-buzzed-about moments from Well+Good’s 2017 Wellness Trends event.
Cannaboid chocolates, mood altering elixirs, crystals, and more
Though this is Well+Good’s fourth annual Wellness Trends event, it’s the very first year the cocktail hour featured six different activations. Brooklyn healer Luke Simon of Maha Rose invited guests to choose a crystal from his captivating table and then he provided insight as to why they might have been drawn to it. (Haven’t you heard? “Woo woo” wellness is mainstream now—and you’ll be seeing it take more forms in 2017.)
But that wasn’t the only option. The Alchemist’s Kitchen also was on hand with mind-altering mocktails: a love potion brewed with hibiscus and elderflower and a brain-boosting brew.
EverlyWell, the at-home health testing brand, drew the rowdiest crowd with its game of wellness roulette, with winners snagging gift cards for EverylWell testing as well as SoulCycle and Outdoor Voices. But the fun didn’t stop there…
A meeting of minds
Well+Good co-founder Melisse Gelula hosted a panel discussion featuring Vega founder and Ironman triathlete Brendan Brazier, The Class founder Taryn Toomey (who is launching her own crystal-based jewelry line), Parsley Health founder Robin Berzin, MD, and Jason Kelly, the Bloomberg New York bureau chief and author of Sweat Equity.
The fab five started off by talking about a trend that’s generating quite the buzz (pardon the pun): weed. Specifically: its increasingly normalized and commercial status. Dr. Berzin jumped right in. “As it becomes regulated in more states, I do think it will become a huge consumer category,” she said.
“They call [marijuana] a gateway drug. I think it’s a gateway science.”
She explained that not much is known about the science of cannabis, but medical researchers are starting to look at it in a major way—especially after seeing the success it has had with cancer patients suffering from nausea and a suppressed appetite. “They call it a gateway drug. I think it’s a gateway science, and we’re at the tip of the iceberg,” Dr. Berzin said. “A lot of our best medicines have come from plants.”
From there, the conservation branched out to another type of plant that’s headed for big things in 2017. Plant protein is blossoming in a big way with sources like hemp and pea replacing that old stand-by: whey. No one knows this better than Brazier. “When Vega formed 13 years ago, not a lot was known about plant protein except for soy,” he said. “The big constraint was taste. Plant protein was grainy—especially hemp.” That was then and this is now. Times have changed where plant protein is processed to taste better than ever—and is more sustainable than animal based options to boot, he said.
“Now that we’ve taken care of our bodies, our minds are calling out.”
“There’s been a shift,” Kelly noted. “Now that we’ve taken care of our bodies, our minds are calling out.” Brazier too acknowledged the importance of recovery. “We need to nourish our adrenals properly so we can sleep more easily and not be in this constant cycle of needing caffeine,” he said.
And if you incorporate a few crystals into your recovery process, more power to you. Toomey recalled back to when she first experimented with crystals, when she was 17. “I dipped a clear quartz in rose oil and wore it over my heart,” she said. “To me, it was about the intention. Every time I rubbed it or held it, it grounded me. Crystals, to me, are a touchstone. The act of reaching for it in a stressful situation creates an awareness. Whether they work or not doesn’t really matter to me. It’s about the intention, which I think has a really big impact.”
“Are we going to go from green-washing to inflammation-washing?”
Dr. Berzin chimed in on how more doctors need to look at factors like stress and what’s going on in someone’s life, and not just physical problems. “There is no love in medicine and no getting real,” she said, adding that experiences such as divorce can cause health issues—everything from leaky gut to adrenal fatigue, and poor sleep—and it’s essential to get to the issue underneath a patient’s problems.
Another root cause of many ailments: inflammation. It’s becoming the ultimate buzzword in the food industry and Dr. Berzin is already a bit wary. “I think people will get lied to a lot,” she said. “If something has a little cinnamon or cayenne but is loaded with sugar, it won’t make you well. Are we going to go from green-washing to inflammation-washing?” Kelly, on the other hand, is a bit more optimistic, saying consumers are more educated now and know how to read a nutrition panel better than ever before.
And educated consumers were top of mind when Gelula declared (to applause from the audience): “We are now entering the era of menstrual realness.” Why is this happening? Dr. Berlin said, “We’ve grappled in the last 10 years with body shame. Now, the shift has gone from, ‘I’m not going to be ashamed of my body’ to ‘I’m not going to be ashamed of what my body does,'” she said. To that point, every guest took home a pair of Thinx.
The final trend discussed by our super-savvy panel? The clean beauty revolution. “People are reading skin labels like food labels,” Gelula said. Dr. Berlin agreed, saying people have really woken up to the fact that the average woman puts 12 personal care products on her body each day—12 opportunities to come in contact with toxins.
It’s why Well+Good will soon be launching a petition to lobby for regulation of beauty products—so stay tuned for that. It’s a no-brainer: What goes on our bodies should be treated with as much scrutiny as what goes in our bodies.
Well+Good is your healthiest relationship, hooking you up with the best, most interesting things/people/leggings in wellness. And nothing gets at this concept better than the plus sign in our logo.
Inside this plus sign, which acts like a gallery window, we showcase the most exciting, transformative trends and ideas that add wellness to your life. This week on The Plus Factor, we’re focused on Well+Good’s 4th annual Fitness Biathlon, a super special event that brings together Well+Good readers and the hottest workout studios for one super-sweaty day.
Can’t get enough Wellness Trends talk? See a full overview of the trends here. And while we’re looking forward, here are five things to know about Trump’s health care plans.