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With Liquiteria, Union Square gets its first full-on juice bar


Liquiteria Union Square
Liquiteria Union Square West, on 17th Street, between Broadway and Fifth Ave., opens Monday, Feb. 3. (Photo: Liquiteria)

It may have been freezing in New York this January, but the cold-pressed juice scene hasn’t been hotter.

Liquiteria’s Union Square West location (26 E. 17th Street, between Fifth Avenue and Broadway) opens today Monday, February 3, a few days earlier than the burgeoning juice-brand expected, says Christine Graves, Liquiteria’s CMO.

It’s the juice company’s third location, after its 18 year-old East Village flagship and a Chelsea location that opened last summer. (A fourth and a fifth spot have already been announced, including one in the former Gray’s Papaya space on Sixth Avenue.)

Given that there are currently no full-service juice bars right on Union Square, with this new location Liquiteria is poised to nab a lot of thirsty New Yorkers dashing through the busy city hub. Two SoulCycles, the farmer’s market, and a major subway junction are good for foot traffic…

And if you’re one of the USQ commuters who waves away those Metro newspaper guys on your way to work, make sure it isn’t one of the Liquiteria folks distributing coupons on Monday. —Melisse Gelula

For more information, visit www.liquiteria.com