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Bi-Coastal Booty Battle
A promo for the Bi-Coastal Booty Battle.

Fitness retreats are already a booming business, and hotels have been capitalizing on their guests’ desire to stay-and-sweat with workout packages available at check-in. (Sometimes they even include workout gear.)

Now, SIN Workouts founder Vanessa Martin is taking her fitness concierge service a step further and acting as a fitness travel agent. “We’re delving into this new area,” Martin says. “My goal is to make working out as easy as possible, where all my clients have to do is show up. So why not do that for travel, too?”

The concept kicks off with the “Bi-Coastal Booty Battle” on June 13-16, a collaboration with star fitness instructor Lacey Stone. Stone moved to LA after building a huge following in New York, so Martin is organizing a trip that will allow the East Coast clients that miss her to fly across the country to get their butts kicked.

And the the trip includes fitness tourism—it’s timed to take advantage of Flywheel’s recent opening in LA.

Participants will visit both of the two new studios for cycling and yoga classes, in addition to a boot camp class in the park with Stone, and they’ll be paired with a group of 10 LA Stone fans for a dose of fun and friendly competition.

Martin is handling all of the details—from airfare and the hotel stay at the SLS Beverly Hills, to workout classes and evening outings. The response was immediate, she says, and there will most likely be many more fitness junkets to follow.

“We plan to continue to grow this program at a rapid pace—many studios and professionals have actively engaged SIN after hearing about this event,” she says. —Lisa Elaine Held

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