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Yogasmoga’s first Los Angeles store opens


(Photo: Yogasmoga)
Yogasmoga means yoga, and the things that go with it, according to founder Rishi Ball. (Photo: Yogasmoga)

Indie fitness fashion brand Yogasmoga just set up shop on the West Coast for the first time, with a location that opened last week in Brentwood on San Vicente Boulevard right by Tracy Anderson.

The 2,500-square-foot Los Angeles boutique is the second for the made-in-USA label after its Greenwich, Connecticut, store, which opened this summer.

“We identified both Brentwood, CA, and Greenwich, CT, as communities where we could build deep connections with our core audience of women and men who lead active lifestyles and are looking for the best quality in apparel that is fashionable and functional,” says founder Rishi Bali.

Yogasmoga already has research and development facilities in California, and he’s pretty sure Angelenos will dig his dense, no-peekaboo fabrics and the yoga ethos that runs through the line.

Like the Greenwich store, the new Brentwood location was built with natural materials and will offer yoga classes, community events, and juice tastings. (Because shopping for leggings has become a 360 experience…)

Bali is already hinting at another California store coming soon and plans for a whopping 10 additional locations in 2015. It’s a lot of action for the New York City-based company that got its start as a small online retailer in early 2014.

And while the Brentwood store will probably introduce most Angelenos to the brand for the first time, Yogasmoga’s eco-friendly meets high-performance focus means the company most likely won’t have to work too hard to fit in. —Jamie McKillop

Yogasmoga, 11911 San Vicente Boulevard, Brentwood, 90049, www.yogasmoga.com