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3 new indie juice bars open in downtown Manhattan


juicewell editIn New York, indie juice bars like Juice Press and Liquiteria are (cold) pressing on with major expansion plans at an unprecedented clip, bullishly turning themselves into big-deal beverages brands.

But the market is so vibrant, there’s still plenty of space for newcomers—with enough greens and gumption.

Evidence? This week, three new juice bars you probably haven’t heard of opened their doors to customers in downtown Manhattan. And each brings something slightly different to the scene, from Brooklyn cred to a penchant for herbs and spices.

One thing they have in common? Don’t expect to hang out in the stores with your Flywheel crew after class—they’re all exceedingly small. For now. —Lisa Elaine Held

(Photo: Lisa Elaine Held for Well+Good)


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Screen Shot 2014-02-03 at 10.35.40 AMBeQu

Brooklyn-based BeQu (short for “Beyond Quality”) once had a storefront in Cobble Hill and then moved its juice and cleanse business entirely online. Now, it’s back to brick and mortar with a small, bright space with wavy green walls, and shelves of produce beckoning from behind the counter.

You can pick up made-to-order juices, smoothies, or build-your-own organic oatmeal, with add-ons like almond butter, turmeric, hemp, goji berries, and bee pollen. The big take-away: the cooler of cold-pressed juices comes with some of the lowest prices around: $6.99 per bottle ($5 through February). The trade-off: the produce you’ll be sipping is fresh, but not organic.

350 E. 9th St. (at First Ave.), East Village,

 (Photo: BeQu Juice)


Screen Shot 2014-01-29 at 12.01.33 PMJuiceWell

This rising bicoastal brand has a homebase in Jersey City, two stores near Santa Barbara, and now a tiny slice of real estate inside an office building near Soho’s Hudson Square. The company is run by Sharon Egan and Manya Williams, a holistic nutrition counselor, food therapist, and chef who infuses herbs and spices into lots of the cold-pressed blends—like greens with cinnamon, or carrot with coriander and cayenne.

The Manhattan location will also sell grocery items like raw chocolate and fresh fruit, plus healthy lunch options for the neighborhood’s office workers. Produce is “95 percent organic” and primarily sourced from small, local farms.

233 Spring St. (between Varick and 6th Ave.), Soho,

(Photo: Facebook/JuiceWell)


vitaminchick editVitaminChick

Two healthy New Yorkers—Irina Koyfman and Marina Shin—are the founders of VitaminChick, a chic storefront that’s super-committed to organic.

Everything is certified organic—from made-to-order juices and smoothies to cool cold-pressed combos like pineapple-pear-chia-coconut water and celery-apple-lime-mint-wheatgrass. You’ll also find food options from bespoke Brooklyn delivery company, Provenance Meals.

Wondering about the name? “In our native Russian language, we add the suffix “chik” to a name or thing to make it fun and cute,” says Shin. “At VitaminChick, we’re putting the fun back into serious nutrition.”

196 Spring St. (between Sullivan and Thompson), Soho,

(Photo: Lisa Elaine Held for Well+Good)


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