It’s a big week for fans of food transparency: On Wednesday, the Senate failed to muster enough votes to pass the Safe and Accurate Food Labeling Act (dubbed by opponents as the DARK Act), which would have banned states from enforcing GMO labeling laws. That means that in Vermont, which passed the country’s first GMO labeling law, the regulation will go into effect as planned on July 1.
And the Senate vote is arguably already having an impact on the food industry because today General Mills—home of Cheerios and Larabars alike—announced on its blog that it would label all products with GMO ingredients across the US, rather than just in states with specific laws.
“We can’t label our products for only one state without significantly driving up costs for our consumers and we simply will not do that,” writes Jeff Harmening, General Mills’ executive vice president and chief operating officer. “With the Vermont labeling legislation upon us, and with the distinct possibility that other states will enact different labeling requirements, what we need is simple: We need a national solution.”
General Mills follow in the footsteps of Campbell, which in January announced that by 2017 all products would have GMO labeling.
With two of the biggest food brands getting on board with voluntary GMO labeling, can we expect other major manufacturers to join them? And is this a sign that consumer pressure for food transparency is at an all-time high?
Let us know what you think about these recent developments in the Comments, below!