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And now, you can eliminate the word “diet” from your (online) life


lean_cuisineOne of the biggest wellness trends we’re seeing this year is mainstream diet brands doing a 180 and becoming very anti-diet.

And now, Lean Cuisine wants to help you completely remove the word “diet” from your life, with a new Google Chrome extension that hides that four-letter word whenever it pops up in your web browser, The Wall Street Journal reports.

This is the latest move in the brand’s #WeighThis campaign, introduced in the fall, which asks women to weigh their accomplishments instead of their bodies.

And Lean Cuisine is also coming out with a device (which will be given to a few social media influencers for now) that attaches to your TV and automatically mutes it when someone says the word “diet.”

An online video ad explains: “In January, on average, there’s a diet message on TV or the Internet every three seconds.” No wonder we’re so focused on the no-no word—it’s being jammed into our brains every time we flip on a media device.

This whole “diet” censorship tactic is an interesting move for Lean Cuisine, which seems like they really want to be a bigger part of the contemporary healthy living scene (and not the old guard).

And hey, their software might even be even an effective way to get diet-talk out of your life for good, so you can focus on living a balanced, healthy life instead—an awesome trend to follow every single year. —Amy Marturana

What healthy diets are most popular? Here’s our A to Z Guide to Diets from Ayurvedic to Paleo and Vegan—and how they stack up nutritionally…