“I just genuinely love the food!” gushes cookbook author and chef Chloe Coscarelli, explaining how she decided to become a vegetarian as a young girl and then later felt her palette and preferences draw her down the leafy-green-lined vegan culinary path.
Coscarelli is bringing her decades-long passion for meatless and dairy-free cuisine to New York City’s Greenwich Village this summer with By Chloe, a vegan fast-casual concept being developed with Esquared Hospitality (which owns the BLT family, The Wayfarer, and more, just by the way).
And she’s ready to get cooking. Coscarelli attended the Natural Gourmet Institute and Cornell University’s Plant-Based Nutrition program then went on to work in various vegan restaurant kitchens before creating a cookbook empire with best-selling titles including Chloe’s Kitchen and Chloe’s Vegan Italian Kitchen. But this is a first: “I have never had my own restaurant before, so this is a totally different and wildly exciting experience,” says the 27-year old.
By Chloe’s menu is going to be all about fresh ingredients, she explains. “Nothing that would be considered fake,” she says, referring to selection of “burgers,” like a sweet potato, black bean, and quinoa version topped with guacamole, and small-batch vegan ice creams. There will also be salads, pastas, soups, cold-pressed juices, and lots of “interesting sauces and condiments made from nuts and spices.”
“Vegan cuisine has been at the forefront of food culture in recent years and there are a ton of amazing vegan establishments that exist, lots of great fine dining restaurants,” Coscarelli says, explaining what will set By Chloe apart. “I felt a need for having really delicious, high-quality food that is easier to access…I’m trying to show people that, yes, you can eat like that every day.” She’s certainly upping our chances. —Lisa Elaine Held
By Chloe will open this summer at 185 Bleecker St., between Sullivan and MacDougal, Greenwich Village, www.bychefchloe.com