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Why your next gin drink may be pink


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Graphic: Abby Maker for Well+Good

If your go-to drink order is a gin and tonic, your happy hour Instas are about to get a whole lot prettier (in pink, that is).

Two brands have just debuted pink-tinted gin, and it’s very likely they’re about to dominate your summer social feeds. (Though #ginallday doesn’t quite have the same ring as #roséallday.)

Gordon’s assures its new blush-tinted gin is “made using only natural fruit flavors to guarantee the highest quality real berry taste,” while the Wölffer crew’s take is “clean and full-bodied with a hint of spiciness.”

First, British-based Gordon’s released a line of premium pink distilled gin. According to the brand, the new pink hue isn’t just for show—and it’s not the result of a handful of unpronounceable dyes. Instead, the pink tonic is the result of natural add-ons, including raspberries, strawberries, and tangy redcurrant, which also add a touch of sweetness to Gordon’s juniper-heavy recipe.

Then, Long Island favorite Wölffer Estate Vineyard introduced gin that’s made from actual rosé wine, Refinery29 reports. The full-bodied, slightly spicy booze is created using a copper still to distill the rosé, creating a pure alcohol. Before it’s bottled, the winemakers add a little bit of red grape skin extract to give the gin that no-filter-needed rosy tint.

Gin on its own is generally pretty healthy and all-natural. The most common way it’s made is by distilling botanicals like juniper, coriander, citrus peel, cinnamon, almond, or licorice with neutral grain alcohol. (And when mixed with Prosecco and lemonade, it makes for a festive and refreshing twist on a summer spritz.) Gordon’s assures its new blush-tinted gin is “made using only natural fruit flavors to guarantee the highest quality real berry taste,” while the Wölffer crew’s take is “clean and full-bodied with a hint of spiciness.”

Of course, where there’s good news (pink gin!) there’s also a bummer factor: Gordon’s drink will be available next month (yay!), but only at British grocery chain Tesco’s. (So if you live in the UK or happen to be traveling there this summer, bring back some duty-free booze for everyone.) But fortunately Wölffer’s $34 bottle is U.S.-friendly: Find it IRL at select east coast stores or snap it up online.

Coordinating your cocktail with your kicks—definitely worth a double-tap.

It’s getting easier to make healthy versions of your favorite drinks. DIY this refreshing Cumbia Mule cocktail, or whip up this no-sugar-added rosé cocktail

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