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No, Gwyneth’s breakfast smoothie doesn’t actually cost $200


Photo: Instagram/goop
Photo: Instagram/goop

Call it the smoothie that broke the internet.

Gwyneth Paltrow’s morning smoothie, as she shared on her website, Goop, earlier this week, is made with almond milk, almond butter, coconut oil, superfoods like maca and ho shou wu, as well as a handful of other Paltrow-approved ingredients. It’s how she starts every day, “whether or not she’s detoxing.”

Sounds harmless enough, right?

Well, the blogosphere had a field day with Paltrow’s drink of choice, spearheaded by The Daily Mail and Buzzfeed claiming it’s a $200-a-day habit.

But is it actually? Not quite.

Yes, the ingredients Paltrow is using—including her $55 Moon Juice dusts and vanilla mushroom protein powder—are pricey. But the $200 figure is the total cost of all the ingredients, which when broken down per serving add up to about $10 per smoothie, Vanity Fair found. Here’s the estimated cost breakdown from Paltrow’s number crunching defenders at the magazine:

  • 1 cup almond milk: $0.55
  • 1 tablespoon almond butter: $0.43
  • 1 teaspoon coconut oil: $0.07
  • 2 tablespoons vanilla mushroom protein powder: $1.88
  • 1 teaspoon maca: $0.63
  • 1 teaspoon ashwagandha: $0.53
  • 1 teaspoon ho shou wu: $0.68
  • 1 teaspoon cordyceps powder: $1.25
  • 1 teaspoon Moon Juice Sex Dust: $4.50

So why all the healthy living internet hate lately? (Remember last month’s Moon Juice madness and the fiasco it unleashed?) Cheap food doesn’t equal good food—unless you’re that magic unicorn who feels super after downing a bag of Doritos from the office vending machine—and when it comes to nutritionally dense ingredients (see aforementioned maca and coconut oil), a little bit goes a long way. After all, spirulina has more protein per ounce than steak—but would anyone be outraged if Paltrow spent $200 for a meal at a steakhouse?

Sure, when it comes to eating healthy, there’s often a period of financial investment (that Blendtec doesn’t come cheap). But the long-term benefits, from feeling great every day to potentially facing fewer health issues, could save you money in the long run. So, you know, if you did want to make a $200 smoothie, you totally could.

Speaking of smoothies, here are five tricks for making a perfect one, every time—and foolproof recipes to get you out of a smoothie rut.