Tiny Empire already reigns supreme on the Brooklyn juice scene, but this summer, it’s conquering an even more competitive neighborhood: Soho.
Owner Anthony Spadaro is about to open the doors to the first Manhattan location, on Lafayette Street at Spring Street, on August 18. (That’s a big deal since most healthy businesses work in the other direction.)
Three years ago his juice bar opened its tiny storefront right off Bedford Avenue in Williamsburg and has since become known for its all-organic menu of cold-pressed juices, smoothies, and superfood snacks like their blended kale bottled smoothies and kelp noodles. “You could say I’m just kind of pacing myself,” says Spadaro about the expansion.
The Soho shop will have an “edgier, more graphic vibe,” he says, complete with a mural by artist and race car driver Richard Phillips. The menu will mirror Williamsburg’s, but you can expect changes on that front at both locations since Melissa Love, an alumni of Pure Food and Wine, Babycakes, Gingersnap’s Organic, and Liquiteria, just joined the team as executive chef. (Think new food items like chia seed oatmeal and a spicy Thai noodle salad.)
Come fall, the menu will follow the seasonal produce and have Ayurvedic considerations. “Each season, there will be about 10 items that will rotate,” Spadaro says, and everything will be made in the store, versus an off-site commissary. “Our small menu is what separates us, because it allows us to be nimble.”
With so much happening on the juice scene (contraction and expansion), Spadaro seems to have his wits about him. “We’re sitting back and watching what everyone’s doing,” he says about the still young industry. “Once we get settled in and make friends in Soho, then we’ll think about more locations.” —Jamie McKillop
Tiny Empire Soho, 234 Lafayette Street, New York, NY, 10012, www.tinyempirenyc.com
(Photo: Tiny Empire)
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