You May Also Like

The activewear styling trick that cool girls are obsessed with

The super-chic holiday party decor that’s trending on Instagram right now

We’re teaming up with Tory Sport and chic fitness instructors to style you

7 sneakers that you can actually wear to your holiday parties

Into clean beauty? Here’s why it’s time to focus on your hair routine

How exactly did Sarma Melngailis go from vegan superstar to fugitive?

Athleta puts the fashion in fitness-fashion with a Soho boutique


AthletaYou may soon be spotting more Chaturanga tights at cool, downtown Manhattan fitness spots like Monster Cycle and Soho Strength Lab.

Athleta just revealed it will open below 14th Street for the first time, with its fourth New York City store opening in Soho this August.

The fitness fashion brand currently has locations in the Flatiron District and on the Upper East and West Sides, but the new store, on Wooster Street between Prince and Spring (in the former Piperlime space) is in the heart of upscale retail land and will be surrounded by designer boutiques in a new way.

“This amazing, high profile location enables us to bring our premium activewear and lifestyle apparel to more women,” says Athleta vice president of stores and operations Kurt Kleespies.

It will be comparable in size to the Flatiron location and will host fitness classes like the other stores.

The opening should line up nicely with the debut of its collaboration with Derek Lam 10 Crosby, too, setting Athleta up for what may be its most stylish season yet. —Jamie McKillop

Athleta, 121 Wooster St., Soho, New York, NY, www.athleta.gap.com

(Photo: Athleta)