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The 11 best natural (and affordable!) beauty products you can get at Target right now


target natural beauty products
Graphic: Julia Wu
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Target is the obvious destination when you need a 24-pack of toilet paper or are eyeing the latest buzzy designer (or boutique fitness) collab.

But the next time you stop by the retailer, make a detour to the beauty aisle—and be prepared for a surprise. Because Target has been brushing up its all-natural bona fides, stocking up on clean, affordable faves from S.W. BasicsShea Moisture, Burt’s Bees, Pacifica, and more (with Beautycounter and Fig+Yarrow coming soon).

Not only that, but in about 400 stores nationwide you’ll find a beauty concierge (that would be a brand-agnostic, beauty-fluent employee) to help you sort through the body lotions, cleansers, and lip balms. Think of it as a session with your therapist, if she wore way better makeup and could parse ingredient lists.

Target is just one in a string of mega-chains getting hip to the wellness world—and if, like many others, you’re looking for non-toxic beauty options, this just might hit the, well, bullseye.

Read on for the 11 best natural beauty products you can get at Target right now.

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acure lemongrass shampoo
Photo: Acure Organics

1. The best shampoo

Acure Lemongrass + Argan Stem Cell Clarifying Shampoo, $10 

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avalon organics conditioner
Photo: Avalon Organics

2. The best conditioner

Avalon Organics Scalp Treatment Tea Tree Conditioner, $18

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plant wake up bodywash
Photo: Plant

3. The best body wash

Plant Wake Up Bodywash, $17

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shea moisture cleansing oil
Photo: Shea Moisture

4. The best facial cleanser

Shea Moisture Peace Rose Oil Complex Sensitive Skin Facial Cleansing Oil, $11

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sw basics toner
Photo: S.W. Basics

5. The best toner

S.W. Basics Toner, $22

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yes to charcoal mask
Photo: Yes To

6. The best face mask

Yes To Tomatoes Detoxifying Charcoal Paper Mask, $3

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alba botanica moisturizer
Photo: Alba Botanica

7. The best face moisturizer

Alba Botanica Even Advanced Sea Moss Moisturizer SPF15, $8

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weleda skin food
Photo: Weleda

8. The best body lotion

Weleda Skin Food, $13

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w3ll people expressionist mascara
Photo: W3ll People

9. The best mascara

W3ll People Expressionist Mascara, $13

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burts bees tinted lip balm
Photo: Burt’s Bees

10. Best lip balm

Burt’s Bees Rose Tinted Lip Balm, $5

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vapour beauty siren
Photo: Vapour Beauty

11. Best lipstick

Vapour Organic Beauty Siren Lipstick, $25

Free People is also getting into natural beauty—get the scoop here. And for non-toxic beauty routine inspo, check out Gwyneth Paltrow’s simple regimen.