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Editors’ picks: April’s best natural beauty launches


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1/11

Warning: Not even your makeup bag is safe from spring cleaning.

Just like you pack up your winter coats and put away your cookbooks devoted to stews, it’s finally time to plow through your cold-weather creams and ultra-hydrating masks in favor of the newest beauty launches.

We’re talking light moisturizers, cooling face mists, and perfume oils that will melt into your finally-healed-from-winter skin. There’s even a serum formulated with stressed-out city dwellers in mind. (Related: Is it Memorial Day weekend yet?!)

Plus, there’s a brand new eyelash curler that’s so cute, we had to gif-ify it.

Scroll down to see the 10 new natural beauty products we’ve deemed the best for misting on, oiling up, and massaging in this month.

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2/11

Tweezerman

Tweezerman Curl & Go, $18.99

An eyelash curler is pretty much the only way I can get my lashes from sticking straight out, so they’re not parallel with the floor. But until now, it’s taken up way too much room in my gym bag beauty kit (thereby preventing me from stuffing more glosses, brighteners, and bronzers into it). So I flipped for this brilliant collapsible innovation that’s now amplifying the work of my amazing natural mascaras and it’s already garnered a few other fans in the cycling studio locker room when they see me click it open. We’re calling this one a cult-favorite item in the making.

3/11

acure-pore-minimizing-mask
Photo: Acure

Acure Pore-Minimizing Red Clay Mask, $14

The instructions for this affordably exotic mask tell you to slather it on “until you look like an extra in a zombie movie”—and that’s no understatement. It has a dramatic look (that would be the Moroccan red clay, which is just as bright as the name suggests), and made me feel like Sex and the City‘s Samantha Jones, post-disastrous facial peel. But don’t be nervous about how it looks, because once you wash the red clay off, you’ll peer into the mirror with awe: Your pores have seemingly shrunk and your skin will glow. In other words? You’ll look quite the opposite of the walking dead.

4/11

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Photo: Mullein & Sparrow

Mullein & Sparrow Sandalwood & Sage Face Mist, $28

As temps go up—and your face can go from glistening to straight-up sweating—a cooling face mist is a must. Made with super-balancing and skin-nourishing sandalwood (AKA one of the most prized essential oils in Ayurveda), this toner works for combination skin—and it sprays in an extremely fine mist that won’t leave your face (or your hair) melting. Plus, the new Brooklyn beauty brand (in Bushwick, natch) was founded by an herbalist and aesthetician who grew up with Ayurveda in India—and who is all about finding high-quality ingredients for her hand-distilled line.

5/11

Naturopathica-Bio-Energy-Lift-Serum
Photo: Naturopathica

Naturopathica Bio-Energy Lift Serum, $124

A new line targeting stressed-out city dwellers? Gee, can’t think of anyone who might need this. (Cue every person reading this raising their hand.) The Energize and Firm collection from Naturopathica is for those of us who don’t spend all day in a temperature-stable, toxin-free, vitamin D-infused room. Not sure where to start? Try this daily serum, which we like to think of as a collagen protein-packed smoothie for your face; the key component, a copper and amino acid complex, targets both the quality and quality of elastin. In other words, it helps your skin appear firmer, rather than I-just-pulled-an-all-nighter.

6/11

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Photo: La Bella Figura

La Bella Figura Crema Supernova, $85

As one of the OGs of natural skin care, La Bella Figura is all about high-quality products that really deliver results. Now, just in time for summer, they’ve launched their deeply moisturizing—but quick absorbing—day cream. This luxe formula moisturizes and protects with cupuacu butter, sacha inchi oil, and antioxidant-rich Barbary fig seed oil (a mainstay of LBF products) and helps to boost your collagen production and skin elasticity with vitamin C from kakadu plum extract. Consider it the beautifying equivalent of a refreshing tropical drink.

7/11

essaouira-final
Photo: Kahina

Kahina Giving Beauty Essaouira Perfume Oil, $78

Ever since Kahina came out with its luxe Essaouira body oil, I’ve been looking for a way to make its sensually floral scent linger on my skin. This concentrated blend of all-natural, steam-distilled essential oils does the trick. The scent is a bright, refreshing combination of rose, sandalwood, geranium, lavender, and petitgrain, meant to evoke the crisp feel of Essaouira (a charming whitewashed Moroccan village by the sea). Roll it on in the morning and then throw it in your bag for touch-ups throughout the day. Consider this the perfect summer scent.

8/11

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Photo: Little Barn Apothecary

Little Barn Apothecary Coconut + Cactus Hydrating Bath Milk, $34

There’s nothing better than taking the time to indulge in a little bath ritual. This new hydrating milk, formulated with organic coconut milk and moisturizing aloe vera, smells amazing (think beachy but not cloying) and leaves your body super smooth. And though we’d prefer you protect yourself from sunburn at all costs, if you do happen to succumb to those damaging UV rays this summer, a soothing soak in a tub full of this will help to cool and heal your damaged skin.

9/11

 

uma-rest-oil
Photo: Uma

Uma Pure Rest Wellness Oil, $85

You could say that oil is in Shrankhla Holecek’s blood—for centuries, her family has created farm-to-bottle Ayurvedic oils from their 100-acre meadow in India for everyone from royalty to, well, fashion royalty (think Tom Ford). But now anyone can get their hands on the family jewels: Last month Holecek launched Uma, a 100 percent organic, small-batch line of oils—for face, hair, and, come May, body—that features the very ingredients cultivated, harvested, distilled, and handcrafted at the ancestral farm. Each targets specific needs, but the standout is the Pure Rest Wellness Oil; massage a few drops between your toes, on your wrists, behind your ears, and on your temples…and then prepare to sleep like a princess.

10/11

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Photo: Bottega Organica

Bottega Organica Rejuvenating Body Scrub Sea Salt and Peppermint, $68

Now that the weather is warmer and we’re breaking out the shorter skirts and running shorts, it’s time to rid your body of its dry, winter skin in favor of its softer, smoother self. This scrub, made of Mediterranean sea salt, organic shea butter, beeswax, and extra-virgin olive oil, helps to exfoliate and nourish the skin, while peppermint essential oil gives your mind and body a refresh. Use once or twice a week followed by a healthy dose of body oil and your arms and legs will be all silky and glowing in no time.

11/11

Vered Herbal Skin Balancing Cleansing Oil
Photo: Melisse Gelula for Well+Good

Vered Organic Botanicals Herbal Balancing Oil Cleanser, $64

This luxe cleanser (made with a blend of healing herbs and oils like jojoba and hemp seed) arrived among delicate rose petals in its box, but it’s been a workhorse at removing my mascara et al, and leaving my combination skin feeling like I just did a detox-hydrating face mask. Compared to other cleansing oils, it’s got more willow bark and citrus in the mix, which have a nice astringent effect for those with acne-prone skin or who love that as part of the facial cleansing experience.

Missed last month’s beauty launches? No problem, we’ll catch you up.