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Is beer the secret to nourished, shiny hair?


broo-hair-1When I was in college, my guy friends were always taking their beers into the shower. “You know beer is really good for your hair,” they would quip as they plodded down the hall, Bud Light in one hand, shower caddy in the other. No chance that a drop of that brew was making it onto any of their heads.

Too bad, because it turns out that beer actually is good for your tresses. Why? Well, in the brewing process, the malted barley releases a bunch of nutrients, antioxidant flavonoids, and natural oils. In fact, some researchers believe that you’ll get a larger dosage of proteins and B vitamins in your beer than in your wine—sorry, Pinot Noir. And a 2001 study found that beer intake boosted B12 and folate levels (both of which promote healthy hair growth).

Moisturizing ShampooLuckily, you don’t need to go pouring a pint over your head to reap the benefits. Instead, you could try Bröö. This new hair-care line takes real craft beer and combines it with ingredients like shea butter and aloe leaf to create shampoos and conditioners that promise to give you stronger, shinier, all-around healthier hair. (It’s worth noting that this isn’t the first time beer shampoo has showed up on the drugstore shelves. Anyone remember the ’70s phenom Body on Tap?)

The good thing about Bröö is that it comes free of hangovers—not to mention other nasty stuff like sulfates, parabens, silicones, dyes, and artificial fragrances. And at $7.49 per bottle, it’s totally affordable (find it at Target and select Walmarts). There are three different formulas: thickening, moisturizing, and invigorating, which is what I tried. It smelled like peppermint, with just the slightest undertone of, well, beer.

The times I used Bröö, it left my hair feeling smooth and looking shiny, which is a total beauty win in my book. But how I knew it was really a slam-dunk? When I found my product-averse boyfriend sneaking handfuls of it in the shower. His preferred version was the citrus-y thickening duo. “The smell reminded me of spring break or college, but in the shower…” he said. “And the products leave your hair so soft.” I’ll raise my beer bottle to that. —Victoria Lewis

That’s not the only way that beer is making you healthier—these craft breweries are now getting in on the yoga game, too.

(Photo: Verne Ho)