These days at the gym, it’s highly possible to show up in the same pair of black wicking capris as the woman next to you—and nearly impossible to find one-of-a-kind pieces. But that’s a fitness fashion conundrum that Lexi Soukoreff, who hand-dyes every piece she sells, is all over.
Soukoreff is the creative director and founder of Daub+Design, based in Vancouver, and awesome hand-dyed fitness fashion is her thing. From leggings, capris, shorts, scarves, and, now, underwear, it’s all designed for working out and wearing out. (The briefs even double as swim bottoms.)
The British Columbia native takes a super artisanal approach: Instead of overseeing a team of people, she literally dips each style, or piece of fabric, into vats of the bright colors herself, twisting and turning (think tie-dye), so that each garment looks different. That’s what gives her designs their cool mix of colors from lavender and pink, to purple, blue, and green.
Solid colors just aren’t her jam. During the dying process, “the colors will go together in such a way that I wasn’t expecting,” she says. “When I do a quality check, I’m like ‘OMG, I love that one!’”
Her prints might be funky—and she does this cool style with one patterned leg and one solid—but the fabrics and prices fall into familiar fitness-garb territory: The capris ($85) and leggings ($89) are made from a nylon-Spandex blend. “It’s a wicking fabric, so it keeps the body cool, and has a higher elastic waist, so it stays up doesn’t doesn’t dig in [to your skin],” says Soukoreff. The shorts ($54) and seamless briefs ($20) are also made from the same.
The textile-turned-fitness-fashion designer, says fitness is in her DNA. Growing up, she swam competitively and played softball. When she started working in fashion she was making bathing suits, but moved into leggings because of her yogi, hiker, and runner clientele.
Being healthy has contributed to her eco-friendly ethos. “Large commercial companies end up over saturating in the dying process, so the dye goes back into water system. But I’m able to control this because of smaller batches,” she says.
And smaller batches, plus one-of-a-kind prints, means way fewer women rocking the same pair of yoga pants as you at the gym. Phew, crisis averted! —Molly Gallagher
For more information, visit www.daubanddesign.com