Whenever you go out to the Hamptons, you thankfully don’t have to skimp on workouts: The far stretches of Long Island happen to be a new frontier in the boutique fitness scene. It’s also a health food mecca where green juice is far from scarce. But in the past, if you wanted to shop for clean beauty products, it wasn’t exactly bursting with options—until now.
Lurk opened this past week on Shelter Island, Botanica Bazaar recently set up shop in Amagansett, and now Knockout Beauty is popping up in Bridgehampton. The latest addition to the handful of non-toxic beauty stores out east is the first brick-and-mortar location by Cayli Reck, the beauty aficionado behind @knockingonforty. Her pop-up shop (which is currently only open weekends—starting June 11 through Labor Day, it will have daily hours) is stocked with all sorts of clean products for your summer makeup bag and rental beach house bathroom.
A conscious beauty consumer herself, Knockout Beauty carries mainly clean brands such as TenOverTen, Lake and Skye, and Kahina Giving Beauty, among many others. She’ll also have an in-house aesthetician and a treatment room for eyebrows and facials.
To help celebrate the exciting launch of her store, we spoke with Reck about her 80/20 rule, the products every conscious consumer should try, and more.
How did you become interested in conscious and organic beauty products?
I was raised macrobiotic, so I have been using conscious and organic products since I was a child. Dr. Hauschka, Weleda, and Mill Creek were mainstays in my bathroom growing up.
There’s very little beauty sold out east; is accessibility the biggest part of the mission for you?
My mission is education. Your skin is your largest organ, and 60 percent of what you put on your body ends up in it. I want to make it easier for people to choose good quality products.
What’s your beauty philosophy?
The store is prestige beauty, and it’s sort of the way I live my life: 80 percent organic/green and 20 percent what I can’t live without. I think 80/20 is manageable and realistic. Eighty percent of the time I try to use organic products, be mindful about exercise, and eat well—but not so much that I’m nutty about it.
What products should newly converted natural beauty users try?
I am obsessed with Odacité’s serums—they are targeted and efficacious. I love Soleil Toujours sunblock; for me, a physical block is the best way to go because I tend toward melasma [added facial pigmentation] and chemical block can cause a higher internal skin temperature, which can make the brown spots worse. The Lacreme Beauté Bee Venom cream is nature’s Botox. I slather it all over my forehead at night. It’s rich, but my forehead can take it and loves it. The Kahina Beldi Soap followed by the Body Serum might give you the softest skin of your life. Sprayology is also a huge obsession of mine. They are homeopathic remedies that help everything from keeping your diet resolve, to more restful sleep, to combating the feeling of one too many glasses of wine.
Do you have a natural beauty founder crush?
My favorite beauty founder is my dear friend Leilani Bishop. She has also opened a shop in Amagansett. She and I have been friends for over 20 years, and she is wonderful. I am also crazy about Mark Veeder of Farmacy.
In getting to know all of these beauty brand founders, what have you learned that really impressed you about what goes into making them?
I am really obsessed with Miron glass. The violet glass, which appears black, works like a natural filter that only lets the violet part of the sunlight spectrum that protects and improves the quality of premium and sensitive substances. This allows a product to be packaged without preservatives. Kahina Giving Beauty, Laurel Whole Plant Organics, May Lindstrom, and Vintner’s Daughter all use it, which are brands we carry.
Beyond the beauty cabinet, what are some of your other wellness obsessions?
I am obsessed with [Dr. Frank Lipman’s] Be Well cleanse and my trainer Katherine Greiner. I like to have a cleanse shake and work out with her Monday a.m. to start the week off right. She is also great company and fun, so pushing myself is easy with her.
Knockout Beauty, 2400 Montauk Highway, Bridgehampton, NY 11932, Instagram: @knockout.beauty