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Pop Physique launches an activewear collection for barre mavens


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PopPhysique_launches_activewear_collectionBarre’s only one of the fitness scene’s fastest growing workout genres (it’s up there with CrossFit, yoga, spinning, and running). And yet only a few activewear brands have designed leggings or tanks specifically for women obsessed with the workout.

Pop Physique wasn’t going to wait. It’s become the first barre brand to create a fitness fashion collection (we’re talking leggings, not logo tanks), which launches today. It’s a sign that Pop, which has a strong California presence of almost 25 locations and a brand-new studio in New York City, isn’t ready for a cool down anytime soon.

“We’ve always wanted to do a collection,” says Pop Physique founder and former dancer Jennifer Williams. The seven pieces are simple, flattering, fun—and without tons of flourishes (like straps or ties) that get in your way. “Style-wise I was inspired by ballet and dance. Many of the pieces are modeled after the dance wear pieces I wore] when I danced,” she says.

The pieces are designed for dozens of plies, for pulsing on tippy toes until your legs quake, and for squeezing a playground ball between your thighs, all signatures of the ballet-barre workout that’s set to amazing music.

Take the Iconic Bodysuit, which is “perfect for moving with ease of not adjusting any clothing. The lines are very dance inspired and that makes you feel like a dancer in class.” (Here’s how to wear a bodysuit, if you need some advice.) Pink and nude color blocks on the bras and over the calves on the leggings almost works like figure skater tromp l’oeil. It’s not skin, but it could be.

Surprisingly, the collection has a restrained vibe compared to some of Pop’s past American Apparel styling and its “more obvious” best-selling Barre So Hard tanks. Williams worked with an LA designer to get “the right cuts and fit” using moisture-wicking Nylon Spandex. The Pop Sweatshirt (sans logo) is super soft and comfy, also flattering in the right spots. The Pop Varsity Tee, says Williams, is ideal for class. The collection is made in LA., and despite this the price range is a reasonable $42–$110.

“It’s very important to our clients that they’re a part the entire brand. They want to have a water bottle that says Pop, and the apparel is another aspect of that,” says Williams. “Our girl is stylish and chic. They like to take selfies in our selfie rooms. They like to be immersed in our Pop Culture.” And with the new collection, she’ll now have something new to wear. —Melisse Gelula

Click through to see the looks now…

(Photos: Pop Physique)

 

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PopPhysique_bra_leggingsPop Sports Bra and Pop Leggings

(Photo: Pop Physique)

 

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PopPhysique_bodysuits_activewearThe Iconic Bodysuit

(Photo: Pop Physique)

 

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PopPhysique_california_activewear_collectionPop Sweatshirt and Organic Cotton Distressed Tank over the Iconic Bodysuit

(Photo: Pop Physique)

 

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PopPhysique_sweatshirtPop Sweatshirt and Organic Cotton Distressed Tank over the Iconic Bodysuit

(Photo: Pop Physique)

 

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PopPhysique_tanks_leggings_runningOrganic Cotton Distressed Tanks and Pop Leggings

Learn some moves before your next workout with this how-to video. Or download this hot new workout app from Instagram’s top trainer that’s one of the smartest we’ve tried.

(Photo: Pop Physique)

 

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