The next big thing in Los Angeles nail salons has a strict no-gels policy (gasp!)—but trust us when we say you won’t miss them.
That’s because the salon in question is Tenoverten, which has been lacquering up New York City’s most stylish for the past five years.
The brand, known for its ultra-natural approach to nails, will be debuting this fall at the new Platform LA complex—the just-opened hub of healthy living that currently houses SoulCycle, Aday, and Sweetgreen’s West Coast HQ.
“There’s a very big focus on wellness in LA, so we felt like the community would really understand our brand ethos,” says Nadine Abramcyk, who kicked off the natural nail services trend in New York City with co-founder Adair Ilyinsky.
“Plus, we do our nail polish production in LA and our creative director [Jaclyn Ferber] is based there, so it’s a very natural fit.”
While gels won’t be on the menu—”[they’re] a bit cleaner to take off and a bit safer than they probably were five years ago, but we decided that we wanted to have a very natural approach,” explains Abramcyk—you’ll be privy to the salon’s own line of 8-free polishes, which are devoid of ethyl tosylamide (which may promote antibiotic resistance), xylene (a possible carcinogen), and TPHP (a known endocrine inhibitor) in addition to all the usual 5-free suspects.
Everything at the mani-pedi stations, too, will be as clean and safe (and, it goes without saying, Instagram-worthy) as possible, including base coats, top coats, and two new nail-care products coming this summer. And the salon will also have two treatment rooms for full-body waxing, brow shaping, and brow/lash tinting, helmed by sought-after gurus (read: better make that appointment well in advance).
The space, which is set to open early this fall, will have the same high-design vibe of its five sister salons in NYC and Austin, TX—chic custom furniture and all—but tailored to the artsy Culver City neighborhood it will soon call home.
And it’s already got the backing of three top SoCal beauty influencers: sister beauty pros Kristie, Jenn, and Ashley Streicher, who created a polish trio with Tenoverten for spring (pictured below). “The collaboration is fun and very much like them,” says Ferber of the brow expert, makeup artist, and hairstylist. “It has a very LA personality.” In other words, you could say that they nailed it.