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Vera Wang’s new bridal collection caters to fitness-lovers

(Photo: Shannon Zastoupil Photography)
(Photo: Shannon Zastoupil Photography)


Runaway Bride isn’t just a classic ’90s film anymore.

In a bold attempt to woo fitness-loving brides,Vera Wang, a fashion designer foremost known for her covetable wedding gowns, launched a limited-edition collection of wedding dresses today made with mesh-like tulle and elastane, fabrics the designer says are purposefully sweat-wicking.

“Most women are working out feverishly in anticipation of their wedding days already,” Wang, a former figure skater and marathon runner, who frequents Physique 57, explains. “Now, they have the ability to actually dash from family photos to their ceremony, and bust out their Tracy Anderson moves at the reception in fabrics that breathe. These are the wedding dresses healthy, modern women have been waiting for,” she says.

The collection, which is made up of 16 dresses in total (photos of which have not yet been released), was designed with Wang’s classic feminine bridal silhouette in mind, but with additions like a sports-bra-style bustier, built-in capri legging undergarments, and healthy accessories such as a garter belt large enough to secure an emergency green powder packet.

This comes after her Spring 2013 Ready-to-Wear collection, which was influenced by streamlined athletic attire, as well as Chanel’s Spring 2014 Couture show, which paired running shoes with every look, including a new age wedding dress on Cara Delevigne for the show’s finale.

Tell us, would you wear a wicking wedding gown down the aisle, or is Wang taking the activewear-in-real-life trend one lunge too far? —Jamie McKillop






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