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This app wants to be the ClassPass of blowouts


Vive-blowout-app-1

With the Uberization of the beauty industry (hair, nails, facial services booked on the fly with the click of an app), getting a last-minute blowout has become easier than snagging that last treadmill at Barry’s Bootcamp.

Today Vive joins the on-demand economy with a new app that books you blowouts in real time at salons all over New York City for a flat fee (the service is also in Chicago and the Hamptons). It’s a little like ClassPass, only without the rules and limitations—or workouts.

The app (an extension of the online booking platform) specializes in last-minute bookings and connecting you with one of their pre-approved salons while taking your current location into account (meaning they will match you with a spot around the corner from your SoulCycle workout rather than send you across the city). It currently has 170 (and growing) salon options in NYC.

“Women in New York don’t know what they’re doing in five hours, let alone what they’re doing in a week,” says Vive founder and CEO Alanna Gregory. “Why limit their blowout availabilities?” Although she loved the ease that blowout bars offered as a former Wall Street analyst with curly hair, she was routinely frustrated with the week-in-advance booking requirements and pay-as-you-go pricing. Instead of giving up on the indulgence entirely, she decided to rethink the way she—and other women—accessed it.

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Photo: Vive

Vive’s new app, which is available (for free) in the Apple App Store, allows you to book, manage, pay for, and add a tip to your appointments all from your iPhone. Monthly rates range from $65 for two styling sessions to $175 for unlimited access to hairstylists throughout the month.

And if a full membership doesn’t fit your current needs, starting in March there will be ȧ la carte and smaller package options available—no monthly subscription necessary.

And more options means the need for more salons—which Vive is tackling head-on by bringing in David Babaii, a renowned hairstylist and former creative director at Blo Blow Dry Bar to help the company vet salons and stylists. (He’ll also assist Vive in growing its stable of salons that feature all-natural products, such as O&M Salon in the Meatpacking District and Yarok Beauty Kitchen in Chelsea.)

If styling your hair isn’t your vice, Gregory promises that “blowouts are just the start, and the gateway.” Which means that your manicure habit might be indulged in the very near future….

Meanwhile, this new app from Fresh Direct delivers zoodles to your door in an hour.