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Why dry brushing (your face) is now a thing

dry brushing face
Photo: Guille Faingold/Stocksy

Aveda Branded RibbonOne of the most powerful beauty rituals doesn’t involve a cream or an oil, but a brush. Yes, we’re talking dry brushing. And you’re seriously missing out if you’re only using the Ayurvedic beauty technique on your body.

You probably already know that dry brushing your body with a soft-but-firm natural bristle brush is said to increase circulation, gently get rid of dead skin cells, stimulate the lymphatic system, and promote cellular turnover.

So how does it work for your face? First of all, you do not use the same brush. (Phew.)

Aveda’s new advanced performance skin care line, Tulasāra™, includes a silky-soft, just-for-the-face dry brush (and luscious post-brushing oil) specifically made for your facial routine with its Radiant Awakening Ritual Kit.

Just as dry brushing can reveal firmer, smoother legs, using the Tulasāra™ Radiant Facial Dry Brush (in circular motions from the décollete to the forehead and back) can give you a polished glow after some gentle exfoliation—which allows the next step in your ritual massage with Aveda’s Radiant Oleation Oil to better penetrate your skin for nourishment with plant-based powerhouses like rose hip, jojoba, and almond oils.

If you’re hesitant to scrub away at your face, don’t be—the Tulasāra™ Radiant Facial Dry Brush is made of incredibly soft nylon bristles and doesn’t hurt (it actually feels like a gentle massage). So to seriously upgrade your beauty routine: brush your hair, brush your body, and now, brush your face, too—head-to-toe luminosity, anyone?

For more information on dry brushing, go to