What’s becoming as popular as a pumpkin spice latte and a tall soy cinnamon dolce latte? Burpees, box jumps, snatches, and squats, apparently.
According to CNBC, CrossFit is possibly the single biggest fitness trend in the world—and with 13,000 gyms in more than 120 countries, it officially outnumbers the 12,521 Starbucks locations in the United States (but hasn’t quite reached the coffee chain’s tally of global spots—more than 20,000). CrossFit boasts around 4 million devotees—that’s equivalent to the entire population of Los Angeles.
Anyone who has ever stepped a kneesocked-foot inside a CrossFit gym (or box, as they’re called in the system) knows the workout is in a world of its own. With a strong community, a focus on visible results, and a lingo that’s seemingly foreign to outsiders (MetCon and AMRAP and thrusters, oh my!), the workout has successfully attracted and held onto its massive following.
Just ask CrossFit’s founder Greg Glassman: “I don’t know how the [expletive] you compete against me.” Sounds like a guy who’s gunning for frappuccino levels of dominance. A box in every ‘Bucks?