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Nike’s new YouTube series taps into your inner lazy girl and fierce fitnessista


nike_margot_lilyIf you’ve ever told yourself, “I’ll go to the gym after I watch one more episode of New Girl,” Nike—yes, Nike—gets you, and wants to be there while you’re vegging out and sweating it out.

The sportswear giant’s latest venture is an eight-part YouTube series called Margot vs. Lily, about two sisters competing in an epic fitness challenge.

Lily is the super-fit, sweat-loving workout fanatic who lives for posting her workouts on YouTube. Margot is the less-fit, sweat-hating gamer whose only marathons are of the Netflix and video game variety. So all bets are off when Margot challenges Lily to get out and make actual IRL friends, and Lily accepts—but only if Margot creates her own fitness channel.

The result is equal parts hilarious and motivating, as the girls get out of their respective comfort zones and experience plenty of high and low points along the way. (Two cringeworthy-slash-hilarious high points: Lily’s open-hearted but awkward efforts to find a friend while running in the park, and Margot’s less-than-successful pole-dancing attempt.)

Margot vs. Lily is Nike’s first web series, and it recruited major up-and-coming talent: the director and writer of Me and Earl and the Dying Girl (Alfonso Gomez-Rejon and Jesse Williams), as well as Walking Dead vet Tricia Brock. “It’s a totally new form of storytelling,” Williams said at Thursday night’s premiere in New York City.

nike_margot_lily3The series wants to get you moving as well: After each episode, there’s a mini workout led by one of the actors. At the premiere in New York City, the screening ended in a similarly fit fashion—with an “after-party” comprised of cardio, planks, and burpees for the 50-plus attendees (and cheered on by Washington Spirit player Crystal Dunn and New York Liberty player Swin Cash). So just go ahead and channel that energy during your own post-episode sweat sesh.

The series debuts February 1, with new episodes airing every Monday. Check out the trailer below, then get ready to—per Margot’s tagline—embrace some “big strong woman time.” —Alison Feller

Pumped up yet?! Go ahead and burn off some energy with this 15-minute HIIT workout you can do anywhere.

(Photos: Nike, Erin Hanafy)