You May Also Like

Halle Berry's travel workout

4 travel-friendly exercises Halle Berry does using nothing but a chair

Charlee drinking water

This is how to drink water during a workout, according to a master trainer

Jonathan Van Ness, yoga pro? Yes, who knew?

Who knew? Jonathan Van Ness is as good at yoga as he is at hair

Try the Julianne Hough workout with dance breaks

Take your workout to the next level like Julianne Hough with a (dance) cardio break

6 moves Shakira does whenever, wherever she needs a good butt workout

6 moves Shakira does whenever, wherever she wants a good butt workout

Tips from Blake Lively's Trainer

The official Blake Lively workout, straight from her trainer

Where are these $25 SoulCycle classes coming from?


FitClub, a new boutique fitness booking platform, started sending emails featuring last-minute deals—and you'll never believe the prices. But are they legit?
SoulCycle, discount SoulCycle ride, SoulCycle ride
(Photo: hercampus.com)

When you get an email blast promoting $25 SoulCycle classes, it’s hard to look the other way (and not mutter “what the hell?” under your breath when you’ve just bought a 10-pack at nary a discount of $34 a pop).

But this week, FitClub, a new boutique fitness booking platform in New York City (a la ClassPass) that’s still in beta, started sending email blasts (called Sweat Now) with “last-minute boutique fitness deals.”

Some of the deals? Unheard-of $25 rides at SoulCycle (regularly $34), $18 classes at the cheery Uplift Studios (regularly $32), and a mere $15 for classes at Exhale (regularly $37).

However, it appears that some of the studios with discounted classes in the FitClub email are likely not participating in a program with FitClub. SoulCycle, for example, is famously anti-discounting. (And with waitlists galore in New York City, they don’t need to.)

SweatNow_SoulCyclediscounting
A screenshot of FitClub’s SweatNow email that we received today.

Could this be a case of selling classes on the cheap for the cool factor and attracting new customers to FitClub (and away from competitors who don’t have Soul in their networks either)?

Earlier today, when we got the email blast, we went straight to Soul’s website. One of the classes in FitClub’s email (Thursday at 7:30 p.m. at SoulCycle’s 19th Street studio) had a waitlist, meaning there were plenty of “rockstars” patiently awaiting a call from the Soul Fairy. So how in the heck is FitClub able to offer last-minute classes, for a cheaper price?

“We have deals with a lot of great studios,” says Michael Wieder, co-founder of FitClub. “But, unfortunately I have to keep the nature of the deals private.” Wieder says his company is “allowing studios to maximize their business. That’s what Sweat Now is all about.”

But Wieder “didn’t want to focus” on where the heck the $25 SoulCycle classes or the $15 Exhale classes came from. When we asked directly, he shared that “after Tuesday, [SoulCycle] classes won’t be up…we’re sold out going forward in terms of their classes.”

Exhale confirmed in an email to Well+Good that the brand is not working with FitClub and SoulCycle’s public relations team says “we are not working with them.”

Uplift is in on the deal, though. Co-founder Leanne Shear confirmed that she is sharing open class spots with FitClub that are “available within the next 24 hours,” and that FitClub’s email is handy in trying to fill those spots. “It works for studios since those spots would likely not be filled otherwise,” says Shear. “We’d rather take a discounted rate than nothing at all.”

Which makes sense if that’s something your studio’s down with. But we’re picturing the wrath of the big-name studios—and waitlisted clients—who aren’t. —Molly Gallagher

 

Loading More Posts...

You May Also Like

Reasons to skip your next HIIT workout

How long should your HIIT workouts actually be?

Charlee Atkins

This super-easy tip can help you create a total-body toning workout anywhere

Try the Julianne Hough workout with dance breaks

Take your workout to the next level like Julianne Hough with a (dance) cardio break

6 moves Shakira does whenever, wherever she needs a good butt workout

6 moves Shakira does whenever, wherever she wants a good butt workout

Jonathan Van Ness, yoga pro? Yes, who knew?

Who knew? Jonathan Van Ness is as good at yoga as he is at hair

Halle Berry's travel workout

4 travel-friendly exercises Halle Berry does using nothing but a chair