Here’s what happens when two yoga-loving rookies try CrossFit
When we launched Well+Good in 2010, SoulCycle had just pedaled onto the scene, a company called BluePrintCleanse had just launched, and Whole Foods wasn’t absolutely everywhere. Now the wellness lifestyle is so engrained, not just in New York, but nationwide. People talk about their workout loves over dinner and gush about their juicers.
From the beginning, Well+Good launched as the premier lifestyle and news publication devoted to the wellness scene—and its chic lifestyle components. Created by two journalists—and joined by many more—Well+Good is known for its impeccable reporting and trend-spotting on the healthy living beat. Well+Good has become the leading source of intel on boutique fitness and the juice industry, plus cutting-edge nutrition, natural beauty, and more. Well+Good is your healthiest relationship.
Alexia Brue guides the company’s strategic direction and leads the revenue and business development functions. She brings her journalistic training and background to bear on driving innovative marketing solutions for brands, ensuring that client programs have the same DNA as our authoritative, curatorial content. Prior to founding Well+Good, Brue covered health and wellness for publications as diverse as Vogue, the New York Times, and Luxury SpaFinder (where she met Melisse) and is the author of Cathedrals of the Flesh, a travel memoir about the world’s great bathing cultures. She attended Grinnell College and the Columbia School of Journalism and lives in New York City with her husband and two children.
Wellness Habitat: AKT, the class, Juice Generation, TenOverTen, and the nearest infrared sauna. [email protected]
Co-Founder, Chief Content Officer
Melisse leads the Well+Good editorial team in applying journalistic reporting standards to the wellness lifestyle for the Webby Award-winning site. She’s also a natural beauty expert and frequently speaks at conferences from Create&Cultivate to Foundermade on wellness, beauty, and digital trends. Melisse is the former editor-in-chief of SpaFinderLifestyle.com, beauty director at Luxury SpaFinder Magazine, and travel editor at Fodor’s Travel Publications. She has an MA from the University of Toronto and has completed six years of training as a psychoanalyst. Melisse has been featured as an industry expert on CBS This Morning, New York Times, and more.
Wellness Habitat: Bari, The Class, SLT, Kula Yoga, and Julia March. [email protected]
Client Services Manager
Ben brings a background in digital media planning for the music and fashion industries. A native of Connecticut, Ben grew up alpine ski racing and now jumps at opportunities to compete in outdoor mud runs.
Wellness Habitat: Running, CrossFit, Yoga, and Spartan Races [email protected]
Events + Marketing Coordinator
A graduate of Yale University with a background in studio art, Ryan brings her creativity and organization to the role of Events + Marketing Coordinator. She is responsible for planning and executing all Well+Good events, as well as assisting the marketing team with exciting brand partner campaigns. Ryan is willing to try almost any new wellness trend and can often be found experimenting with gluten and dairy free baking.
Wellness Habitat: The Class by TT, SoulCycle, tennis, infrared saunas, Little Beet, and absolutely any of the treats from Erin McKenna’s Gluten Free bakery! [email protected]
Lindsey enjoys collaborating with our brand partners to create personalized opportunities through custom content, video, events, and social. Originally from California’s Bay Area, she currently lives in Brooklyn and can often be found at the Brooklyn Flea or Prospect Park. A graduate of the University of San Diego, she previously worked at Time, Inc., Bauer Media Group, and American Media, Inc.
Wellness Habitat: SoulCycle, Y7, swimming (ideally in the ocean), and gardening. [email protected]
Jenna loves to create beautiful content for Well+Good. With a background in fashion, Jenna has a refined eye for color, trend, and functionality.
Wellness Habitat: Pure Barre, SoulCycle, and adventuring anywhere outside of the city. [email protected]
As a lifelong fan of Well+Good, Grace is passionate about building creative opportunities for our brand partners across the food and beauty categories. She previously worked at Hearst Media, Meredith Corporation and GroupM.
Wellness Habitat: Anything that gets her heart-rate up! Especially, cycling, boxing, and rowing. [email protected]
Client Services Manager
With a background in digital media strategy, Amanda has previously planned and managed digital campaigns at MediaCom and U.S. Interactive Media. A graduate of the University of San Francisco, her passion for wellness includes nutrition and all things natural beauty.
Wellness Habitat: Pure Barre, Piloxing, True Food Kitchen, and dancing to live music. [email protected]
Audience Development Associate
As a native New Yorker, Celine has always had a passion for fitness and wellness. Formerly a marketing associate at a luxury fashion brand, she now specializes in growth strategy through platform partnerships and social media for Well+Good.
Wellness Habitat: Y7, SoulCycle, Rumble boxing, marathon running, and hunting down the perfect acai bowl. [email protected]
Rebecca Willa Davis
The former Nylon and Elle editor joins Well+Good from Urban Outfitters, where she oversaw editorial, social media, and creative marketing for their activewear and adventure brand Without Walls. She has also written about fashion, beauty, culture, and travel for T Magazine, Glamour, and more.
Wellness Habitat: Kinected, sound baths at Inner Fields, Dimes, and finding surfable waves at Rockaway Beach. [email protected]
Video & Events Producer
Ella graduated from Tulane University, where she focused on public health, economics, and practicing the art of moderation. When she’s not planning our incredible events and custom programs, she can be found walking the entire length of Manhattan scouting venues or searching for the perfect green juice.
Wellness Habitat: Anywhere with waves and sunshine, Physique 57, Shadowbox, Wundabar, and hiking the Santa Monica Mountains whenever possible. [email protected]
Tyler Del Vento
Senior Vice President, Sales & Marketing
Tyler oversees Sales and Marketing at Well+Good, bringing our partners best-in-class offerings through custom content, experiential events, video, social and more. Tyler is equally passionate and curious about the wellness space and is down to try anything in the name of bringing “woo woo mainstream.” A graduate of the Fashion Institute of Technology, Tyler previously worked for The Hollywood Reporter, Forbes, Shape Magazine and Fairchild.
Wellness Habitat: Yoga, pilates, barre, reiki, and spending lots of time road testing all the delicious recipes and beauty recommendations found on WellandGood.com. [email protected]
Junior Account Executive
Ali joins us from The Hollywood Reporter where she was responsible for managing all fashion & beauty related digital campaigns. Growing up in a fitness forward household, Ali has always had a passion for living a healthy (and happy) lifestyle, making Well+Good the perfect fit!
Wellness Habitat: Running through Central Park, yoga, and most recently hiking! [email protected]
Assistant Branded Content Editor
Erin is a graduate of University of Richmond, where she earned degrees in Journalism and Spanish. She grew up in rural Virginia, where her interest in an active, healthy lifestyle was cultivated through playing tennis and riding horses. In college she fell in love with baseball, and parlayed that passion into a job as a credentialed reporter covering the Washington Nationals and later as a writer and editor on Sports Illustrated’s breaking news team.
Wellness Habitat: Swerve, HIIT workouts, horseback riding, and posting too many food photos on social media. [email protected]
Audience Development Manager
In her role heading audience development, Josie oversees growth strategy through content and platform partnerships, email acquisition and social media. Josie is a graduate of Temple University.
Wellness Habitat: All things yoga! Especially Y7, Yoga Vida and I.AM.YOU studio. [email protected]
As a reporter and editor, Jordan has covered New York’s art, culture and tech scenes since 2009. But her personal passions for health and fitness are what led her to Well+Good, first as a reader, and now as a member of its editorial team. Whether it’s at work or in life, Jordan is always looking for further ways to explore what it means to affirm, #iamwellandgood.
Wellness Habitat: ModelFIT, Nike+ Training Club app, boxing, surfing, and biking. [email protected]
Dana La Gattuta
As marketing director, Dana develops campaigns that tap into the cultural zeitgeist and generate meaningful awareness. Her insatiable curiosity for the healthy living beat fuels her passion for work. Dana hails to us from NBC Universal where she built award-winning integrated partnerships.
Wellness Habitat: CrossFit, exploring NYC boutique fitness, bike rides, meditating, yoga, and Paleo recipes. [email protected]
Lauren thrives on working with brand partners by creating meaningful programs that engage their consumers. A Texas native who moved to New York for a media career, Lauren brings years of digital experience to our team from roles at Daily Mail/Elite Daily, AOL, and MEC. She stays very active by exploring the latest exercise trends while still enjoying the city’s food scene.
Wellness Habitat: SoulCycle, Fhitting Room, and barre. [email protected]
Senior Editor, Articles & Special Projects
A former editor for The Associated Press (who covered fashion and health along with politics and natural disasters), Erin has turned her news junkie energy toward topics like meditation, Ayurveda, and reiki.
Wellness Habitat: Maha Rose, 305 Fitness, Brooklyn Acupuncture Project, and hiking in the Catskills. [email protected]
Lindsay joins Well+Good from Hearst magazines’ Hearst Design Group, where she assisted in advertising sales for Elle Decor magazine. Formerly a PR associate, the Hudson Valley native’s path to living well has flourished in New York City, thanks to its countless juice shops and all-season Union Square Greenmarket.
Wellness Habitat: Yoga, spin, Paleo baking (mandatory ingredient: Vermont maple syrup!), and anything that gets me on the water. [email protected]
Since earning a master’s degree in journalism from NYU, Rachel has covered everything from culture and fashion to private equity. A natural beauty junkie, she is constantly trying new facial elixirs for Well+Good’s beauty stories.
Wellness Habitat: Barry’s Bootcamp, Y7, Heyday, and Juice Press. [email protected]
Food and Health Editor
Emily graduated from Syracuse University and spent her early 20s covering the entertainment scene at at Twist magazine, ELLE.com and Seventeen.com. Before joining Well+Good, she covered well-being for Metro newspaper.
Wellness Habitat: Mile High Run Club, Barry’s Bootcamp and tennis on Sundays. [email protected]
With a background in graphic design and photography, Abby joins the Well+Good team from Portland, Maine where she cultivated her passion for health and wellness in the great outdoors. When Abby is not designing, she can be found practicing meditation, whipping up some vegan treats, or making friends with the nearest dog.
Wellness Habitat: Yoga, meditation, kickboxing, and any activity that will get me outside! [email protected]
Branded Content Editor
A former editor at Lifebooker and Time Out New York, Eva’s writing has appeared in Refinery29, StyleCaster, Boston magazine, and more. She conceptualizes and executes Well+Good’s editorial-style branded content, and otherwise can be found fueling her serious smoothie addiction.
Wellness Habitat: Hiking in the Catskills (or any national park), Juice Press, and kayaking anywhere. [email protected]
Chief Operating Officer
Jessica is a graduate of Harvard Business School and Stanford University. She previously founded her own tech startup, AfterSteps, and served as Director of Strategy at Bankrate, Inc.
Wellness Habitat: Flywheel, Kadampa Meditation Center, and Skin Laundry. [email protected]
Associate Video Producer
Molly was born in Vermont, lives in Brooklyn, and balances her love of ancient grains with an equal love of everything bagels. She was previously on Thrillist’s video team, worked at Snapchat as a Live Story Editor, and writes short fiction in her spare time.
Wellness Habitat: Running in Prospect Park, NYCRUNS races, Banana Skirt dance classes, and Citi Bike commutes. [email protected]
Senior Integrated Marketing Manager
Jessica joins Well+Good most recently from Time Inc., where she held roles within the integrated marketing and trade marketing spaces. When not in the office, you can find her practicing inversions around the city or hunting down the best golden milk latte.
Wellness Habitat: Yoga studios, Enfleurage, and wherever natural beauty and home products are sold! [email protected]
Director of Ad Ops & Client Services
Christina brings deep experience in ad operations from both the platform and publisher side. Before joining Well+Good she served as Director of Global Ad Ops at Spongecell and previously worked at About.com and NBCUniversal.
Client Services Manager
Nicole works closely with our clients to ensure we deliver the most beautiful, brand-aligned content—as well as planning and curating media plans, and onboarding and kickstarting campaigns. She is a graduate of the University of Missouri-Columbia.
Wellness Habitat: HIIT Training, walks through Fort Tyron Park, Juice Generation…And I’m always up for trying something new! [email protected]
Senior Account Executive
Casey brings years of digital sales experience to the Well+Good sales team, most recently at CBS Interactive. She’s always loved being active, beginning with her years as a gymnast growing up, and she has a particular passion for healthy eating: raw desserts. Discovering you can satisfy a sweet tooth with health benefits…now that’s a plus!
Wellness Habitat: Barre classes (especially Aida’s from Equinox), running outside, AKT (recent convert!), and experimenting with healthy dessert recipes. [email protected]
A fan of things organized neatly and the NYC wellness scene, Amanda found her perfect fit as Executive Assistant at Well+Good. In her spare time, you can find her gazing longingly at baked goods, obsessively color-coding her closet, and masking every night.
Wellness Habitat: training at Soho Strength Lab, BluePrint Juices (especially the lemon one), Barry’s Bootcamp, regular facials, and schvitzing at Equinox. [email protected]
As a senior editor at Mental Floss, Abbey helped spearhead the launch of Live Smarter, the general knowledge and trivia site’s first foray into health and lifestyle content. Previously, she interviewed everyone from Selena Gomez to Matt Damon for entertainment brands such as People, Hollywood.com, and the teen-centric magazine Popstar!.
Wellness Habitat: dance class, yoga, hiking with my dog, smoothies that taste like ice cream. [email protected]
Ad Operations Coordinator
Emily is responsible for the day-to-day trafficking, optimizing, and reporting of all campaigns. She is a graduate of Binghamton University, where she studied neuroscience. Emily spent the beginning of her career working in the biotech industry, but her passion for fitness and wellness led her to Well+Good.Wellness Habitat: SoulCycle, HIIT training, and yoga. [email protected]
Social Media Associate
Hannah is a native New Yorker who, in her spare time, can be found scrolling through your #iamwellandgood photos. She was previously at Teen Vogue, having spent time working on both their print magazine team and social media team.
Wellness Habitat: 305 Fitness, SoulCycle, and walking the entire length of New York City. [email protected]
Well+Good’s Los Angeles editor covering all things pertaining to the West Coast’s wellness capital. The former staff editor at Angeleno and Los Angeles Confidential is also currently studying holistic nutrition coaching and is in teacher training with Yoga Medicine founder Tiffany Cruikshank.
Wellness Habitat: Wanderlust Hollywood, Euphoria Loves Rawvolution, Pop Physique, the Toyota Center ice rink (she’s a former figure skater).
Travel, fitness, and lifestyle editor (and a few things that defy categorization) for Well+Good. She has been writing about spas and travel for more than 10 years, and served as travel editor at ForbesLife and Luxury SpaFinder.
Wellness Habitat: The Shala, Trapeze School New York, Power Pilates, Hudson Valley hiking trails.
Larkin covers lifestyle, beauty, fitness, and food for Well+Good. (You’ve probably also seen her with her camera at Well+Good events, where she’s been snapping photos for the past five years.) She has worked with sites like Birchbox and publishers like Conde Nast, and was previously the content director for promotions at DailyCandy (R.I.P.).
Wellness Habitat: Yoga, hiking in the Eastern Sierras, busting moves at dance parties.
Lisa Elaine Held
Lisa writes features on all things fitness, from workout culture to exercise science and advice. She was previously Well+Good’s features editor and is an authority on the health and fitness scene in New York. She holds an MS in magazine journalism from Columbia’s Graduate School of Journalism.
Wellness Habitat: Refine Method, Sweetgreen, The Brooklyn Grange, running the streets of Astoria.
Jennifer writes about spirituality and self-love. The former editor at Allure magazine is a grad of the Institute for Integrative Nutrition (IIN) and currently runs wellness and coaching practice in New York.
Wellness Habitat: YogaWorks Soho, Tribeca Farmer’s Market, and the West Side Highway bike path.
Victoria covers beauty, wellness, and lifestyle for Well+Good. Before venturing out into the world of freelance writing, she spent four years at Teen Vogue, where she was the fashion news editor. Now, she writes about travel, beauty, wellness, and fashion (mostly of the Spandex athleisure variety).
Wellness Habitat: Laughing Lotus Yoga Center, her acupuncturist, Nicole Winhoffer’s classes, and a farm somewhere in upstate New York.
Willa joined the team as an intern in 2015 but loved bringing recipe roundups and wellness news so much that she stayed. She is currently a student at NYU’s Steinhardt School of Culture, Education and Human Development, where she is also an editor for Baedeker, a travel writing magazine.
Wellness Habitat: Sunrise runs along the East River, Yoga Vida, Flywheel, and any workout class she hasn’t tried yet.
Got a story idea for one of us? Write us at [email protected]