When we launched Well+Good in 2010, SoulCycle had just pedaled onto the scene, a company called BluePrintCleanse had just launched, and Whole Foods wasn’t absolutely everywhere. Now the wellness lifestyle is so engrained, not just in New York, but nationwide. People talk about their workout loves over dinner and gush about their juicers.
From the beginning, Well+Good launched as the premier lifestyle and news publication devoted to the wellness scene—and its chic lifestyle components. Created by two journalists—and joined by many more—Well+Good is known for its impeccable reporting and trend-spotting on the healthy living beat. Well+Good has become the leading source of intel on boutique fitness and the juice industry, plus cutting-edge nutrition, natural beauty, and more. Well+Good is your healthiest relationship.
Alexia Brue guides the company’s strategic direction and leads the revenue and business development functions. She brings her journalistic training and background to bear on driving innovative marketing solutions for brands, ensuring that client programs have the same DNA as our authoritative, curatorial content. Prior to founding Well+Good, Brue covered health and wellness for publications as diverse as Vogue, the New York Times, and Luxury SpaFinder (where she met Melisse) and is the author of Cathedrals of the Flesh, a travel memoir about the world’s great bathing cultures. She attended Grinnell College and the Columbia School of Journalism and lives in New York City with her husband and two children.
Wellness Habitat: AKT, the class, Juice Generation, TenOverTen, and the nearest infrared sauna. [email protected]
Co-Founder, Chief Content Officer
Melisse leads the Well+Good editorial team in applying journalistic reporting standards to the wellness lifestyle for the Webby Award-winning site. She’s also a natural beauty expert and frequently speaks at conferences from Create&Cultivate to Foundermade on wellness, beauty, and digital trends. Melisse is the former editor-in-chief of SpaFinderLifestyle.com, beauty director at Luxury SpaFinder Magazine, and travel editor at Fodor’s Travel Publications. She has an MA from the University of Toronto and has completed six years of training as a psychoanalyst. Melisse has been featured as an industry expert on CBS This Morning, New York Times, and more.
Wellness Habitat: Bari, The Class, SLT, Kula Yoga, and Julia March. [email protected]
Assistant News Editor
Tamim was born in Vancouver and has since lived in New York, Doha, and Beirut where she learned to embrace the healing power of traditional spices, tonics, and waters. After getting her degree in International Economics from Georgetown University, Tamim decided it wasn’t for her. Since becoming a writer, Tamim has covered everything from music to beauty, fashion, and wellness. Her writing has appeared on Fashionista, Nylon, Into The Gloss and more.
Wellness Habitat: Sal Anthony’s Movement Salon, ginger shots, deep moisture masks, and rose water everything. [email protected]
Alison, a graduate of the Fashion Institute of Technology, has a background in project management and events. She is spearheading all of Well+Good’s retreats and monthly talks. Loves a good podcast, Mediterranean cuisine, and is always on the hunt for a new salad recipe.
Wellness Habitat: weekend getaways, bike riding around Brooklyn, yoga, Pilates, and any type of dance class. [email protected]
Client Services Manager
A graduate of the University of Michigan, Madi earned degrees in both art & design and business. She brings a background in digital media activation for the retail industry as well as her knack for creativity and strategic thinking to the role of Client Services Manager. When she’s not hunting the city to find the best coffee shops, Madi enjoys live music, museum hopping, and weekend adventures.
Wellness Habitat: hot yoga, boxing, infrared saunas & a recent obsession with iced matcha lattes.
Senior Marketing + Events Associate
A graduate of Yale University with a background in studio art, Ryan brings her creativity and organization to the role of Senior Events + Marketing Associate. She is responsible for planning and executing all of Well+Good’s sponsored events, as well ideating integrated campaigns to meet the goals of Well+Good’s advertising partners. Ryan is willing to try almost any new wellness trend – as long as it’s gluten and dairy free!
Wellness Habitat: The Class by TT, SoulCycle, tennis, infrared saunas, Little Beet, and absolutely any of the treats from Erin McKenna’s Gluten Free bakery! [email protected]
As the product manager, Kendall works with all aspects of the company–from editorial, sales, marketing, and operations–to set the strategy and create innovative ways to address user and client needs across the website. She got her start in journalism at Men’s Health, and has since worked on the content and digital side in media, tech, and finance. A graduate of Muhlenberg College, Kendall also has her Masters in Advertising from Boston University. Fresh flowers and collecting vintage cookbooks bring her joy outside of work.
Wellness Habitat: Running, SLT, snowboarding, spin, daily smoothies, fermented foods, yoga, acupuncture, eating far too many avocados, and trying to sustain her latest addiction of surfing. [email protected]
Jenna leads the design team at Well+Good, concepting & developing creative content across all outlets. With a background in fashion, Jenna has a refined eye for color, trend, and functionality.
Wellness Habitat: Pure Barre, SoulCycle, and adventuring anywhere outside of the city. [email protected]
Sales & Marketing Assistant
Lexi is a graduate of High Point University, where she earned degrees in strategic communication and marketing. As a forever follower of Well + Good, Lexi is addicted to clean living and learning about natural remedies within the wellness space. When Lexi isn’t on the job, you can find her on Long Beach Island, NJ relaxing with good company and listening to good music.
Wellness Habitat: Pure Barre, running outdoors, experimenting in the kitchen with plant-based recipes, and discovering new places + things! [email protected]
Senior Account Executive
As a lifelong fan of Well+Good, Grace is passionate about building creative opportunities for our brand partners across the food and beauty categories. She previously worked at Hearst Media, Meredith Corporation and GroupM.
Wellness Habitat: Anything that gets her heart-rate up! Especially, cycling, boxing, and rowing. [email protected]
Client Services Manager
With a background in digital media strategy, Amanda has previously planned and managed digital campaigns at MediaCom and U.S. Interactive Media. A graduate of the University of San Francisco, her passion for wellness includes nutrition and all things natural beauty.
Wellness Habitat: Pure Barre, Piloxing, True Food Kitchen, and dancing to live music.
Audience Development Associate
As a native New Yorker, Celine has always had a passion for fitness and wellness. Formerly a marketing associate at a luxury fashion brand, she now specializes in audience development and growth strategy through platform partnerships and social media for Well+Good.
Wellness Habitat: Y7, SoulCycle, Rumble boxing, marathon running, and hunting down the perfect acai bowl. [email protected]
Tyler Del Vento
Senior Vice President, Sales & Marketing
Tyler oversees Sales and Marketing at Well+Good, bringing our partners best-in-class offerings through custom content, experiential events, video, social and more. Tyler is equally passionate and curious about the wellness space and is down to try anything in the name of bringing “woo woo mainstream.” A graduate of the Fashion Institute of Technology, Tyler previously worked for The Hollywood Reporter, Forbes, Shape Magazine and Fairchild.
Wellness Habitat: Yoga, pilates, barre, reiki, and spending lots of time road testing all the delicious recipes and beauty recommendations found on WellandGood.com. [email protected]
Ella produces Well+Good’s editorial and branded video content, working closely with our clients and our editorial team to ensure that Well+Good is delivering our trusted wellness intel to the viewer via creative, informative, engaging, and beautiful videos that live on site and across social platforms. Prior to Well+Good, Ella worked at Real Simple Magazine at Time Inc. and graduated from Tulane University in New Orleans where she studied economics, public health nutrition, and most importantly–the art of moderation.
Wellness Habitat: Anywhere with sunshine, a wave, or serious attention to proper alignment. [email protected]
Client Services Manager
Gina is a graduate of Northwestern University, where she earned a degree in journalism and psychology. A Los Angeles native, she moved back after graduation to work in advertising as a digital media planner. Her passion for health and wellness started when she became vegan and was inspired to take on a more conscious, positive lifestyle.
Wellness Habitat: Hot yoga, hiking, farmers markets, anywhere with good dogs.
Ali joins us from The Hollywood Reporter where she was responsible for managing all fashion & beauty related digital campaigns. At Well+Good, Ali works on the sales team to create exciting, integrative partnerships with clients in the fitness, delivery service and apparel categories. Growing up in a fitness forward household, Ali has always had a passion for living a healthy (and happy) lifestyle, making Well+Good the perfect fit!
Wellness Habitat: Running through Central Park, yoga, and most recently hiking! [email protected]
Senior Editor, Beauty + Home
Ali is thrilled to join the Well+Good editorial team after years of being a huge fan of the site. She graduated from Texas A&M University and moved to NYC, where she worked at magazines such as ELLE and Women’s Health, covering beauty and fitness.
Wellness Habitat: running, Sky Ting yoga, and anything that Rose-Marie Swift touches. [email protected]
Assistant Branded Content Editor
Erin is a graduate of University of Richmond, where she earned degrees in Journalism and Spanish. She grew up in rural Virginia, where her interest in an active, healthy lifestyle was cultivated through playing tennis and riding horses. In college she fell in love with baseball, and parlayed that passion into a job as a credentialed reporter covering the Washington Nationals and later as a writer and editor on Sports Illustrated’s breaking news team.
Wellness Habitat: Swerve, HIIT workouts, horseback riding, and posting too many food photos on social media. [email protected]
Senior Manager, Audience Development
In her role heading audience development, Josie oversees growth strategy through content and platform partnerships, email acquisition and social media. Josie is a graduate of Temple University.
Wellness Habitat: All things yoga! Especially Y7, Yoga Vida and I.AM.YOU studio. [email protected]
Audience Development Assistant
Amanda is a recent graduate of the University of Maryland, where she earned a degree in Multi-Platform Journalism. She has previously worked with many print and digital publications, including The New York Post and Glamour. When she’s not scheduling posts to all of Well+Good’s social media platforms, she can be found at the newest NYC fitness studio or checking restaurants off of her NYC food bucket list.
Wellness Habitat: HIIT, spinning (especially at Swerve), kickboxing, and iced almond milk lattes. [email protected]
As a senior editor for Well+Good, Jordan oversees the award-winning site’s travel, fitness, and style content—she also helped launch the Well+Good Council. Jordan has worked as a reporter and editor for both print and digital outlets in New York City since 2009. Her writing focuses primarily on fashion, culture, sustainability, and design. She believes in the power of awesome storytelling and will follow a good lead wherever it takes her. Jordan is a graduate of Ohio State University, where she studied journalism and environmental economics.
Wellness Habitat: New York Pilates, S10 Training, modelFit, Mile High Run Club, surfing at Rockaway Beach, and riding her bike around NYC. [email protected]
Lauren thrives in her sales role working with brand partners to create meaningful programs that engage their consumers. A Texas native who moved to New York for a media career, Lauren brings years of digital experience to our team from roles at Daily Mail/Elite Daily, AOL, and MEC. She stays very active by exploring the latest exercise trends while still enjoying the city’s food scene.
Wellness Habitat: SoulCycle, Fhitting Room, and barre. [email protected]
Senior News Editor
Alexis oversees daily news coverage for Well+Good, ensuring readers are served the important health- and wellness-world updates they need each day. Alexis previously worked at Time Out North America, where she handled all print content as National Copy Chief, and at Elite Daily, as an editor. Alexis is a graduate of the Columbia School of Journalism and the University of Maryland.
Wellness Habitat: Physique57, FlyBarre, New York Pilates, By Chloe. [email protected]
A former editor for The Associated Press (who covered fashion and health along with politics and natural disasters), Erin has turned her news junkie energy toward topics like meditation, Ayurveda, and reiki.
Wellness Habitat: Maha Rose, Brooklyn Acupuncture Project, and hiking in the Catskills. [email protected]
Lindsay joins Well+Good from Hearst magazines’ Hearst Design Group, where she assisted in advertising sales for Elle Decor magazine. At Well+Good, Lindsay creates integrated campaigns across web, email, social, and events for our advertising partners and specializes in expanding Well+Good’s deeply-rooted influencer network. Formerly a PR associate, the Hudson Valley native’s path to living well has flourished in New York City, thanks to its countless juice shops and all-season Union Square Greenmarket.
Wellness Habitat: Yoga, spin, Paleo baking (mandatory ingredient: Vermont maple syrup!), and anything that gets me on the water. [email protected]
Associate Editor, Beauty
Since earning a master’s degree in journalism from NYU, Rachel has covered everything from culture and fashion to private equity. A natural beauty junkie, she is constantly trying new facial elixirs for Well+Good’s beauty stories.
Wellness Habitat: Barry’s Bootcamp, Y7, Juice Press, and anything by Marie Veronique. [email protected]
Senior Food and Health Editor
Emily graduated from Syracuse University and spent her early 20s covering the entertainment scene at at Twist magazine, ELLE.com and Seventeen.com. Before joining Well+Good, she covered well-being for Metro newspaper.
Wellness Habitat: Mile High Run Club, Barry’s Bootcamp and tennis on Sundays. [email protected]
Ad Operations Coordinator
Since graduating from the University of Vermont in the Green Mountain State where all things health and wellness are born, Melanie now brings her talents to the ad operations team at Well+Good. When not optimizing and reporting on campaigns, Melanie can be found in downward-facing dog or desperately trying to convince her friends that the vegan alternative tastes better than the regular version.
Wellness Habitat: hot yoga (especially Y7), skiing, the non-toxic beauty industry, ginger shots. [email protected]
With a background in graphic design and photography, Abby joins the Well+Good team from Portland, Maine, where she cultivated her passion for health and wellness in the great outdoors. When Abby is not designing, she can be found practicing meditation, whipping up some vegan treats, or making friends with the nearest dog.
Wellness Habitat: Yoga, meditation, kickboxing, and any activity that will get me outside! [email protected]
Emily is a New York native and has focused her design career creating brand strategies for fashion / lifestyle and ecommerce brands. Marrying an eye for visual design with an instinct for sales, she loves to produce campaigns that truly engage consumers. Outside of work, you can find her visiting museums, flea markets, or planning trips to new cities to try local food.
Wellness Habitat: hiking, new yoga studios on ClassPass, and Monster Cycle (all paired with Mario Bodescu face spray and tons of water!!) [email protected]
Kellyn joins Well+Good from Time Inc.’s Fashion & Retail category team, where she worked on integrated marketing proposals for Time Inc.’s portfolio of 20+ brands. When she’s not at work you can find her on a spin bike or planning a trip to the next country on her bucket list.
Wellness Habitat: Spin, strength training and eating too much dark chocolate [email protected]
Kells McPhillips is a recent graduate of New York University’s Media, Culture and Communication program. Her writing has appeared on Aaptiv, Everup, The Warm Up, Business Insider, and more. She’s stoked to bring her love of handstands, alt-milk cappuccinos, and holistic wellness to Team Well+Good.
Wellness Habitat: Y7, Yoga Vida, outdoor running, hiking, meditation [email protected]
Senior Editor, Branded Content + Brand Strategy
Eva oversees and edits all of Well+Good’s sponsored content, working closely with brands from conception to the finished product of custom content articles, videos, social memes, co-branded events, and more. She also works closely on Well+Good’s own brand materials, writing copy and developing upcoming Well+Good initiatives.
Wellness Habitat: Hiking in the Catskills (or any national park), Juice Press, and kayaking anywhere. [email protected]
Chief Operating Officer
Jessica is a graduate of Harvard Business School and Stanford University. Her operating experience includes founding online startup, AfterSteps, and serving as Director of Strategy at Bankrate, Inc. Jessica previously held roles in venture capital and JPMorgan’s investment banking group.
Wellness Habitat: Flywheel, Kadampa Meditation Center, and Skin Laundry. [email protected]
Social Video Producer
Molly was born in Vermont, lives in Brooklyn, and balances her love of ancient grains with an equal love of everything bagels. At Well+Good, Molly helps guide video content from concept to fruition — brainstorming, shooting, producing, and editing videos that live across Well+Good’s platforms. She was previously on Thrillist’s video team, worked at Snapchat as a Live Story Editor, and writes short fiction in her spare time.
Wellness Habitat: Running in Prospect Park, NYCRUNS races, Banana Skirt dance classes, and Citi Bike commutes. [email protected]
Assistant Branded Content Editor
A native of New York City, Joann earned her bachelors at SUNY Buffalo and her masters in journalism from NYU. She worked at AOL and Mashable, before joining Oprah.com as a web producer. She has been an avid runner since high school, and she has run the New York marathon twice, after which she could not walk for two days. Although she has been a vegetarian for ten years, she misses chicken wings dearly.
Wellness Habitat: Resistance training, running, Netflix binging, trip planning. [email protected]
Lauren joins Well+Good most recently from Rodale, where she assisted in advertising sales for Women’s Health Magazine. At Well+Good, Lauren develops custom integrated marketing programs to meet the objectives of Well+Good’s advertisers. When she’s not on the job, you can find her strategizing her Class Pass schedule, running in Central Park, or relaxing with her family in Montauk.
Wellness Habitat: Hot yoga, Peloton, Physique57 and all things matcha. [email protected]
Director of Marketing
Jessica joins Well+Good most recently from Time Inc., where she held roles within the integrated marketing and trade marketing spaces. She leads the Marketing team at Well+Good, creating top-tier marketing solutions and brand strategies that solidify Well+Good’s leadership role in the wellness space. When not in the office, you can find her practicing yoga inversions around the city or hunting down the best golden milk latte.
Wellness Habitat: Yoga studios, Enfleurage, and wherever natural beauty and home products are sold! [email protected]
Finance + Operations Manager
Jess is a CPA and Penn State graduate with her masters in Accounting. She brings public accounting experience from PwC and accounting/finance experience from Flywheel Sports. Jess can be found running along the streets of Manhattan training for her next marathon, finding the next best restaurant, exploring a new city, or spending long weekends with her family in Long Beach Island.
Wellness Habitat: Running, Flywheel + barre, Barry’s Bootcamp, and enjoying an occasional glass (or two) of red wine. [email protected]
Vice President, Digital Media Operations
Christina brings deep experience in ad operations from both the ad tech and publisher side. Before joining Well+Good she served as Director, Global Ad Ops at Spongecell and previously worked at About.com and NBCUniversal. Christina oversees Ad Operations and Client Services at Well+Good.
Wellness Habitat: CityRow, biking or walking along the East River, Juice Press, and tackling major home renos.
Kristina brings her extensive administrative experience to her role in supporting Well+Good’s COO and two co-founders. She is a recent graduate from the University of Vermont where she studied English, sociology, and art history. It is the Green Mountain state that largely influenced Kristina’s deep passion for wellness and healthy living—it’s where she became a certified yoga instructor, determined hiker, and chronic kale eater.
Wellness Habitat: practicing (and teaching) hatha yoga, essential oils, long hikes, and meditation. [email protected]
Client Services Manager
Caprice is a graduate of Northeastern University, where she focused on digital strategy and journalism. She previously worked at Horizon Media, Hill Holliday and Code and Theory. Growing up in a health conscious household, she values the importance of taking care of your body and making it a lifestyle.
Wellness Habitat: yoga, barre, and long walks with her dog.
Casey brings over 5 years of media experience from Time, Inc. and Rodale, working across multiple categories and platforms. On the weekends, Casey enjoys checking out the hottest new restaurants, boutiques, and workout classes around the city—boxing and spin are her favorites!
Wellness Habitat: SoulCycle, SyncStudio, and Overthrow Boxing. [email protected]
Senior Client Services Manager
Nicole works closely with our clients to ensure we deliver the most beautiful, brand-aligned content—as well as planning and curating media plans, and onboarding and kickstarting campaigns. She is a graduate of the University of Missouri-Columbia.
Wellness Habitat: HIIT training, walks through Fort Tyron Park, Juice Generation…And I’m always up for trying something new!
Casey brings over 10 years of advertising sales experience to the team as Well+Good’s Sales Director. She works closely with brand partners across various categories, namely Finance, Travel and Retail, to create custom multi-platform advertising solutions to help meet and exceed our partners’ goals. She’s always loved being active, beginning with her years as a gymnast growing up, and she has a particular passion for healthy eating: raw desserts. Discovering you can satisfy a sweet tooth with health benefits…now that’s a plus!
Wellness Habitat: Barre classes (especially Aida’s from Equinox), running outside, AKT (recent convert!), and experimenting with healthy dessert recipes. [email protected]
As managing editor, Abbey helps oversee Well+Good’s editorial calendar (making sure you’re getting the right doses of smoothies, leggings, and boss babe intel) as well as tentpole projects like #99DaysofSummer and Re(New) Year. Abbey also oversees the site’s Good Advice vertical. Prior to joining Well+Good, Abbey worked for publications including Mental Floss, People, and Time Out New York.
Wellness Habitat: dance class, yoga, hiking with my dog, smoothies that taste like ice cream. [email protected]
Client Services Manager
Before joining Well+Good, Melissa worked at Horizon Media handling digital campaigns, and prior to that, was an Account Executive at Yelp. Melissa always had a passion for working out, eating healthy, and finding the best ways to strengthen her mind and body. She is excited to work for Well+Good where she can combine her experiences in media and love for the health and wellness space.
Wellness Habitat: SoulCycle, Body Pump, and workouts from the fitness app, Aaptiv.
Ad Operations Coordinator
Emily is responsible for the day-to-day trafficking, optimizing, and reporting of all campaigns. She is a graduate of Binghamton University, where she studied neuroscience. Emily spent the beginning of her career working in the biotech industry, but her passion for fitness and wellness led her to Well+Good.
Wellness Habitat: SoulCycle, HIIT training, and yoga.
Social Media Associate
Hannah is a native New Yorker who, in her spare time, can be found scrolling through your #iamwellandgood photos. Hannah works closely with the content, design and marketing teams to execute and bring to life Well+Good’s dynamic social media strategy. She was previously at Teen Vogue, having spent time working on both their print magazine team and social media team.
Wellness Habitat: 305 Fitness, SoulCycle, and walking the entire length of New York City. [email protected]
Well+Good’s Los Angeles editor covering all things pertaining to the West Coast’s wellness capital. The former staff editor at Angeleno and Los Angeles Confidential is also currently studying holistic nutrition coaching and is in teacher training with Yoga Medicine founder Tiffany Cruikshank.
Wellness Habitat: Wanderlust Hollywood, Euphoria Loves Rawvolution, Pop Physique, the Toyota Center ice rink (she’s a former figure skater).
Larkin covers lifestyle, beauty, fitness, and food for Well+Good. (You’ve probably also seen her with her camera at Well+Good events, where she’s been snapping photos for the past five years.) She has worked with sites like Birchbox and publishers like Conde Nast, and was previously the content director for promotions at DailyCandy (R.I.P.).
Wellness Habitat: Yoga, hiking in the Eastern Sierras, busting moves at dance parties.
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