When we launched Well+Good in 2010, SoulCycle had just pedaled onto the scene, a company called BluePrintCleanse had just launched, and Whole Foods wasn’t absolutely everywhere. Now the wellness lifestyle is so engrained, not just in New York, but nationwide. People talk about their workout loves over dinner and gush about their juicers.
From the beginning, Well+Good launched as the premier lifestyle and news publication devoted to the wellness scene—and its chic lifestyle components. Created by two journalists—and joined by many more—Well+Good is known for its impeccable reporting and trend-spotting on the healthy living beat. In four years, Well+Good has become the leading source of intel on boutique fitness and the juice industry, plus cutting-edge nutrition, natural beauty, and more. Well+Good is your healthiest relationship.
Alexia is Well+Good’s co-founder and publisher, channeling her passion for wellness content to fuel the sales and marketing program. Previously, Brue was a journalist covering health and wellness and the author of Cathedrals of the Flesh, a travel memoir about the world’s great bathing cultures. She attended Grinnell College and the Columbia School of Journalism and lives in New York City with her husband and two children.
Wellness Habitat: AKT, Exceed Physical Culture, LuliTonix, MNDFL, TenOverTen. [email protected]
Co-Founder, Chief Content Officer
Melisse leads the Well+Good editorial team in applying journalistic reporting standards to the wellness lifestyle for the Webby Award-winning site. She’s also a natural beauty expert and frequently speaks at conferences from Create&Cultivate to Foundermade on wellness, beauty, and digital trends. Melisse is the former editor-in-chief of SpaFinderLifestyle.com, beauty director at Luxury SpaFinder Magazine, and travel editor at Fodor’s Travel Publications. She has an MA from the University of Toronto and has completed six years of training as a psychoanalyst. Melisse has been featured as an industry expert on CBS This Morning, New York Times, and more.
Wellness Habitat: Bari, The Class, SLT, Kula Yoga, and Julia March. [email protected]
Jenna loves to create beautiful content for Well+Good. With a background in fashion, Jenna has a refined eye for color, trend, and functionality.
Wellness Habitat: Pure Barre, SoulCycle, and adventuring anywhere outside of the city. [email protected]
Rebecca Willa Davis
The former Nylon and Elle editor joins Well+Good from Urban Outfitters, where she oversaw editorial, social media, and creative marketing for their activewear and adventure brand Without Walls. She has also written about fashion, beauty, culture, and travel for T Magazine, Glamour, and more.
Wellness Habitat: Kinected, sound baths at Inner Fields, Dimes, and finding surfable waves at Rockaway Beach. [email protected]
Video & Events Producer
Ella graduated from Tulane University, where she focused on public health, economics, and practicing the art of moderation. When she’s not planning our incredible events and custom programs, she can be found walking the entire length of Manhattan scouting venues or searching for the perfect green juice.
Wellness Habitat: Anywhere with waves and sunshine, Physique 57, Shadowbox, Wundabar, and hiking the Santa Monica Mountains whenever possible. [email protected]
Audience Development Manager
In her role heading audience development, Josie oversees growth strategy through content and platform partnerships, email acquisition and social media. Josie is a graduate of Temple University.
Wellness Habitat: All things yoga! Especially Y7, Yoga Vida and I.AM.YOU studio. [email protected]
Senior Editor, Articles & Special Projects
A former editor for The Associated Press (who covered fashion and health along with politics and natural disasters), Erin has turned her news junkie energy toward topics like meditation, Ayurveda, and reiki.
Wellness Habitat: Maha Rose, 305 Fitness, Brooklyn Acupuncture Project, running in Brooklyn Bridge Park, and hiking in the Catskills. [email protected]
Lindsay Abigail Harnett
Lindsay joins Well+Good from Hearst magazines’ Hearst Design Group, where she assisted in advertising sales for Elle Decor magazine. Formerly a PR associate, the Vermont native’s path to living well has flourished in New York City, thanks to its countless juice shops and all-season Union Square Greenmarket.
Wellness Habitat: Yoga, spin, Paleo baking (mandatory ingredient: Vermont maple syrup!), and anything that gets me on the water. [email protected]
Since earning a master’s degree in journalism from NYU, Rachel has covered everything from culture and fashion to private equity. A natural beauty junkie, she is constantly trying new facial elixirs for Well+Good’s beauty stories.
Wellness Habitat: Barry’s Bootcamp, any HIIT class, Heyday, and MIMO Blend. [email protected]
Food and Health Editor
Emily graduated from Syracuse University and spent her early 20s covering the entertainment scene at at Twist magazine, ELLE.com and Seventeen.com. Before joining Well+Good, she covered well-being for Metro newspaper.
Wellness Habitat: Mile High Run Club, Barry’s Bootcamp and tennis on Sundays. [email protected]
Katie is a fashion addict who follows the rise of athleisure super closely, to report on all the latest fitness-fashion news and trends. She was previously a staffer at Fitness and Shape.
Wellness Habitat: SoulCycle, Shadowbox, and running along the East River. [email protected]
Ashley oversees the Well+Good Marketing department, brainstorming client solutions and activating them through custom content and events. She works closely with the sales and edit teams, and brings an immense amount of experience to the table – including marketing at The New York Times, NBCUniversal, Group M and Savoteur.
Wellness Habitat: My obsessions include Fhitting Room, boxing, Chop’t salads and Sakara Life Beauty Water. [email protected]
Branded Content Editor
A former editor at Lifebooker and Time Out New York, Eva’s writing has appeared in Refinery29, StyleCaster, Boston magazine, and more. She conceptualizes and executes Well+Good’s editorial-style branded content, and otherwise can be found fueling her serious smoothie addiction.
Wellness Habitat: Hiking in the Catskills (or any national park), Juice Press, and kayaking anywhere. [email protected]
Chief Operating Officer
Jessica is a graduate of Harvard Business School and Stanford University. She previously founded her own tech startup, AfterSteps, and served as Director of Strategy at Bankrate, Inc.
Wellness Habitat: Flywheel, Kadampa Meditation Center, and Skin Laundry. [email protected]
Director of Ad Ops & Client Services
Christina brings deep experience in ad operations from both the platform and publisher side. Before joining Well+Good she served as Director of Global Ad Ops at Spongecell and previously worked at About.com and NBCUniversal.
Wellness Habitat: CITYROW, biking or walking along the East River, Juice Press, and occasionaly tackling major home renos. [email protected]
Client Services Manager
Nicole works closely with our clients to ensure we deliver the most beautiful, brand-aligned content—as well as planning and curating media plans, and onboarding and kickstarting campaigns. She is a graduate of the University of Missouri-Columbia.
Wellness Habitat: HIIT Training, walks through Fort Tyron Park, Juice Generation…And I’m always up for trying something new! [email protected]
Senior Account Executive
Casey brings years of digital sales experience to the Well+Good sales team, most recently at CBS Interactive. She’s always loved being active, beginning with her years as a gymnast growing up, and she has a particular passion for healthy eating: raw desserts. Discovering you can satisfy a sweet tooth with health benefits…now that’s a plus!
Wellness Habitat: Barre classes (especially Aida’s from Equinox), running outside, AKT (recent convert!), and experimenting with healthy dessert recipes. [email protected]
Ad Operations Coordinator
Emily is responsible for the day-to-day trafficking, optimizing, and reporting of all campaigns. She is a graduate of Binghamton University, where she studied neuroscience. Emily spent the beginning of her career working in the biotech industry, but her passion for fitness and wellness led her to Well+Good.
Wellness Habitat: SoulCycle, HIIT training, and yoga. [email protected]
Social Media Associate
Hannah is a native New Yorker who, in her spare time, can be found scrolling through your #iamwellandgood photos. She was previously at Teen Vogue, having spent time working on both their print magazine team and social media team.
Wellness Habitat: 305 Fitness, SoulCycle, and walking the entire length of New York City. [email protected]
Well+Good’s Los Angeles editor covering all things pertaining to the West Coast’s wellness capital. The former staff editor at Angeleno and Los Angeles Confidential is also currently studying holistic nutrition coaching and is in teacher training with Yoga Medicine founder Tiffany Cruikshank.
Wellness Habitat: Wanderlust Hollywood, Euphoria Loves Rawvolution, Pop Physique, the Toyota Center ice rink (she’s a former figure skater).
Travel, fitness, and lifestyle editor (and a few things that defy categorization) for Well+Good. She has been writing about spas and travel for more than 10 years, and served as travel editor at ForbesLife and Luxury SpaFinder.
Wellness Habitat: The Shala, Trapeze School New York, Power Pilates, Hudson Valley hiking trails.
Larkin covers lifestyle, beauty, fitness, and food for Well+Good. (You’ve probably also seen her with her camera at Well+Good events, where she’s been snapping photos for the past five years.) She has worked with sites like Birchbox and publishers like Conde Nast, and was previously the content director for promotions at DailyCandy (R.I.P.).
Wellness Habitat: Yoga, hiking in the Eastern Sierras, busting moves at dance parties.
Lisa Elaine Held
Lisa writes features on all things fitness, from workout culture to exercise science and advice. She was previously Well+Good’s features editor and is an authority on the health and fitness scene in New York. She holds an MS in magazine journalism from Columbia’s Graduate School of Journalism.
Wellness Habitat: Refine Method, Sweetgreen, The Brooklyn Grange, running the streets of Astoria.
Jennifer writes about spirituality and self-love. The former editor at Allure magazine is a grad of the Institute for Integrative Nutrition (IIN) and currently runs wellness and coaching practice in New York.
Wellness Habitat: YogaWorks Soho, Tribeca Farmer’s Market, and the West Side Highway bike path.
Victoria covers beauty, wellness, and lifestyle for Well+Good. Before venturing out into the world of freelance writing, she spent four years at Teen Vogue, where she was the fashion news editor. Now, she writes about travel, beauty, wellness, and fashion (mostly of the Spandex athleisure variety).
Wellness Habitat: Laughing Lotus Yoga Center, her acupuncturist, Nicole Winhoffer’s classes, and a farm somewhere in upstate New York.
Willa joined the team as an intern in 2015 but loved bringing recipe roundups and wellness news so much that she stayed. She is currently a student at NYU’s Steinhardt School of Culture, Education and Human Development, where she is also an editor for Baedeker, a travel writing magazine.
Wellness Habitat: Sunrise runs along the East River, Yoga Vida, Flywheel, and any workout class she hasn’t tried yet.
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