The pandemic made hair loss inescapable. One study showed that 22 percent of people hospitalized from COVID-19 experienced hair loss, while many with less severe cases also reported increased shedding. And even if you never got sick, the stress from living through a global health crisis could be enough to thin out your temples. “The hair-loss consumer base is [now] big enough that big companies are starting to advance the conversation because they see it as an opportunity,” says Melisse Shaban, founder and CEO of hair-care brand Virtue Labs and a Well+Good Trends Advisor. Indeed, an estimated 21 million women in the United States are suffering from hair loss today; and in men, it's even higher.
But there’s hope: In 2023, we’ll see more products that address the multifactorial causes of hair loss, delivering solutions—both over-the-counter and by prescription—that work for a wider range of people.