Beauty is about fun and self-expression. And the best way to get a totally unique look? Do it yourself. The salon shutdowns of 2020 taught us that we’re capable of doing our own nails and dyeing our own hair, and in the years since, we’ve held onto that know-how. In 2022, we saw spa services enter the home with pricey, high-tech skin-care gadgets. But come 2023, the next wave of DIY solutions for your nails and hair will allow you to get that new-look confidence boost in the comfort of your own home.
“DIY beauty has grown exponentially since the start of COVID,” says Taryn Hoffman, beauty and wellness strategist at trend-forecasting company Fashion Snoops. “What we're seeing now is that brands are still really playing into the DIY trend and empowering consumers, making it more accessible, making it really fun, making it more personalized, and just giving it more of an elevated feel."