When it comes to physical fitness, it’s well-known that consistent exercise is key for the strength of our bodies. In 2023, we’ll see an increasing awareness that taking a similar approach—one that’s regular and proactive—makes for a healthier mind. “Mental fitness is like physical fitness, where you’re engaging in mind-body strategies, like meditation, regularly,” says therapist Allyson Byers, AMFT. “This results in being able to better handle life’s challenges and more days in which you’re performing your best.”
While many mental fitness offerings won’t (and shouldn’t) take the place of traditional psychotherapy or medication, they provide stressed-out and struggling Americans with more tools to fill their mental well-being care kits that suit their individual needs, schedules, preferences, and budgets—at the tap of a screen.58.5m
More and more people are interested in looking after their mental well-being on a daily basis. Use of the term “mental fitness” has exploded on social media, with #mentalfitness currently at 387,000 posts on Instagram (and more than 100,000 of these uses on Instagram happened in 2022), and #mentalfitness on TikTok landing at an impressive 58.5 million views—increasing 575 percent from 2021 to 2022. But concern about mental well-being isn’t just a social media thing: Market research firm Fact.MR projects the global mental fitness apps market to be worth $1.9 billion by 2031 (growing at a rate of over 16 percent each year), with demand for apps that treat co-occurring disorders nearly doubling in the past five years.