Nike’s in overdrive, revealing a ton of new advances and upgrades to its workout clothing, sneakers, and mobile apps that it will be rolling out next year—in addition to a new apparel collaboration with a chic Brazilian fashion designer that launches in November.
And to make the announcements, the company called in a whopping 27 professional female athletes for a Nike Women Showcase. (Maybe they heard about Under Armour’s recent splashy event and wanted to up them by…24?)
To help you make sense of all the news (like, how will it affect how cute you look during your spring sweat sessions?), we got all the details and pulled out these five need-to-know highlights:
1. Designer collabs: A new collaboration with Brazilian designer Pedro Lourenço includes jackets, a sports bra, tops, leggings, pants, and shorts—all super luxe and fashion-forward, and modeled by supermodel Karlie Kloss, who originally posed for the Pro Bra launch. It will be available through NikeLab online and at NikeLab locations on November 13.
2. Smart apparel: Nike’s new Dri-FIT Knit fabric for running and training activewear will be engineered so that tighter zones are knit for warmth and open textures are knit to enhance breathability in key sweat zones. Read: more ways to maintain a comfortable body temperature while getting sweaty.
3. Sports bras that fit: The Nike Pro Bra collection that launched earlier this year will grow to include A-cup sizes for the Nike Pro Rival Bra. The new Nike Pro Hero Bra will feature a u-back design with a hook-and-eye closure for easy on and off (so no more wrestling with your sweat-soaked bra to remove it after class?).
4. High-performance sneakers: The brand’s popular Flyknit sneaker technology (made from yarns threaded together like a sock) will be given another upgrade, with three key styles for spring: the running Nike Flyknit Lunar 3, the training Nike Flyknit Zoom Agility, and the sportswear Nike Roshe Flyknit. Nike says each will help your foot move at maximum efficiency while providing a super comfortable fit.
5. Workout technology: Nike has been ahead of the curve when it comes to fitness tech for a while, and this spring, it will continue to make improvements to its tracking products and apps. The Nike+ Training Club app will become fully integrated with the FuelBand, so you’ll be able to more accurately track your workouts as part of your daily activity, and the Nike+ Running App will be able to show runners a snapshot curve of the elevation they covered. —Jamie McKillop
For more information, visit www.nike.com
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