A new place to shop for healthy beauty products??

Birchbox is turning its focus to products with clean ingredient lists for the first time, with a limited edition curated box and a new shopping section.
The Limited Edition: Free for All Box. (Photo: Birchbox)
The Limited Edition: Free for All Box. (Photo: Birchbox)


Birchbox has built a serious following with its monthly curated boxes and shopping website dedicated to helping women discover new beauty products and glam up their routines.

Now, it’s finally catering to beauty junkies who prefer products with clean-ingredient formulas. “We see that consumers are becoming increasingly more conscious of what is on the ingredient list in their beauty products,” says co-founder Katia Beauchamp.

In response to that demand, the company launched a limited-edition curated box called “Free for All,” stocked with products that are free from chemicals like parabens, pthalates, and sulfates. The box includes brands like W3LL PEOPLE, Jurlique, and Shamanuti, and also comes with a FEED 10 pouch to tote your products in.

While the box won’t be available forever, Birchbox just debuted a permanent shopping category on the site called Ingredient-Conscious Picks. (A good call, we think, especially since Sephora took theirs away!) It’s filled with popular products from top non-toxic brands like RMS Beauty and Dr. Hauschka that have won the hearts of natural-beauty-lovers.

And now, thanks to Birchbox’s big, mainstream reach, it’s likely to help lots of women who are clean-beauty-curious make healthier choices when it comes to their beauty bags. —Lisa Elaine Held

For more information, visit www.birchbox.com


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