You May Also Like

work life balance

How really smart women get the most out of work *and* home life as moms

safe sex tips

STD rates reach a record high—here’s how to stay safe

The scientific reason why you hear “Yanny” or “Laurel"

The scientific reason why you hear “Yanny” or “Laurel”

Woman lists ways to help someone in panic attack

This woman’s list of “realistic” ways to help during a panic attack might be the most useful thing on the internet today

Choosing crystals for your home

A room-by-room guide to choosing crystals for your home

Meghan Markle's eight healthiest habits

The 9 healthiest items on Meghan Markle’s wellness résumé

A new specialty running shop that’s made for Brooklyn


Opening in early November, Brooklyn Running Co. will feature a cool, community-focused fitness atmosphere in Williamsburg.
Bridge Running
The track inside Brooklyn Running Co. will resemble the Williamsburg Bridge’s running path. (Photo: Eric LaCour for RunStreet.com)

 

When the Brooklyn Running Co. opens in early November, the borough may get its first real Brooklyn-style specialty running shop. “We’re going to focus on really serving the needs of the running and fitness community in Williamsburg and all of Brooklyn,” says Matthew Rosetti, who’s opening the shop with partner Matthew Byrne.

The duo of Matts, who also own Scranton Running Co. in Pennsylvania, are hoping to open on Grand and Driggs by Marathon Weekend, and they’re focused on creating a store that doesn’t intimidate, actively participates and gives back to the community, and feels of like a Brooklyn spot you’d want to be.

To that end, they gutted and restored the location, which is set in a building dating to the 1880s. Matt and Matt restored brick walls and tin-paneled ceilings and brought in a 40-foot-wide shoe wall (which is apparently large, as far as shoe walls go), made from reclaimed wood. And a  60-foot-long stretch of actual rubber running track made to look like the Williamsburg Bridge path will run through the center of the store.

More important than aesthetics, says Rosetti, will be the way the staff creates an atmosphere that makes 5K virgins feel just as at home as triathletes. “We are going to be singularly obsessed with product knowledge and over-serving our customers,” he says. “It’s really about creating an environment where anyone of any ability feels comfortable.” Lots of stores say this and still scare newbies away, so we’ll be impressed if they can pull it off.

And it will help them with their other big goal: becoming an integral part of the Brooklyn community. “We’re going to be out in the community at races, working with nonprofits, and finding ways to give back,” Rosetti says. It’s a strategy that’s bound to bring in customers, since the new Williamsburg community is now teeming with workout spots. Indoor cyclists, Megaformer junkies, and CrossFit-heads need sneakers, too. —Lisa Elaine Held

For more information, visit www.brooklynrunningco.com

Loading More Posts...

You May Also Like

work life balance

How really smart women get the most out of work *and* home life as moms

The scientific reason why you hear “Yanny” or “Laurel"

The scientific reason why you hear “Yanny” or “Laurel”

horoscope predictions this week

That inner revolutionary inside of you? The stars are aligning to let her out

safe sex tips

STD rates reach a record high—here’s how to stay safe

Teen's notOK app helps those with depression

This app lets you send out a mental health SOS without saying a word

Best herbs for postpartum adrenal fatigue

The best herbs for new moms with adrenal fatigue