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A tech start-up brings farm-fresh produce to your block


Brooklyn's CitySprout is using technology and social media to fulfill your kale cravings and help farmers deal with cucumber overflow.

farmer's marketCitySprout dropped off its first batch of farm-fresh produce in Williamsburg this month.

But the company isn’t your typical farm-to-city CSA: it’s a Brooklyn tech start-up that uses the web and social media to fulfill your kale cravings and help farmers deal with cucumber overflow.

Here’s how it works: You sign up for an account at CitySprout.com and provide your zip code. If enough people in your area sign up (30), your location will become “active” for deliveries. (There’s no commitment to shop; you’re just expressing interest.)

If you choose to “sponsor” a delivery location, you provide an address (your stoop?) and then share the opportunity with friends and neighbors via Facebook and Twitter.

Back on the range, farmers will log on to the site and see the locations where New Yorkers have expressed interest. Then, they’ll create shares for weekly delivery, complete with photos and details of exactly what will come in the box. You’ll get an email notification of the available share, which is when you decide whether or not you feel like biting that week.

CitySprout’s brand-new model will allow supply and demand for local produce to finally sync, says Nat Trienens, who founded the company with Will Trienens and Gabriel Odes-Gillett.

“We’re fixing the market efficiency in how this stuff gets distributed,” he explains.

For New Yorkers, that hopefully means no more trekking to a farmer’s market 20 blocks away, or selling your first born for a spot in a CSA. —Lisa Elaine Held

For pricing, to sign-up for share alerts, or to sponsor a delivery location, visit www.citysprout.com

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