If you’re leaving the beach with a mess of knotty hair and happen to spot a mint green 1979 Volkswagen Surf Wagon driving by, run after it. Trust me.
It’s probably Vive’s traveling braid and makeup bar, a van full of free (yes, free!) beauty services making its way around the Hamptons this summer, after just wrapping up two weekends of poolside braiding at McCarren Hotel & Pool (formerly the King & Grove), in Williamsburg, Brooklyn. “We want to bring the fun back into beauty,” says Vive co-founder and former Barclays analyst, Alanna Gregory.
The start-up company is braiding your hair to create buzz around its app, launching in September, which will allow you to find and book in-home and salon beauty services. And while the braid bar will be showing up at all kinds of locations, like the Montauk Beach House, they’re also collaborating with fitness studios.
“I’m kind of a fitness addict, and so it just seemed like a natural pairing,” Gregory says. So you may find free braids at Flywheel in East Hampton or Barry’s Bootcamp in Amagansett. In August, they’re even partnering with CityRow and Body by Simone for fun outdoor workout events at Ruschmeyers in Montauk, where hair braiding will be offered alongside makeup sessions with Nars makeup artists.
Hey, bring along your summer dress and you won’t even have to waste time leaving and coming back for the evening festivities. —Lisa Elaine Held
For more information, visit www.vive.co
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