Darting from the fitness studio to the office or to meet friends for dinner is the new urban necessity. But being a sweaty city sophisticate often doesn’t allow for a change of clothes or a blowout.
Lolë’s pitch-perfect new fitness fashion store in the heart of Soho totally gets this, striking the perfect balance between your workout life—and the rest of it—with pieces that go from studio to street.
From the elegant, flow-y, Elena Brower-inspired WHITE BY LOLË collection to the feminine and functional athletic pieces in its yoga, run and outerwear lines, Lolë mirrors the pace and variety of your fit and busy life.
At the airy new Atelier at 112 Mercer Street, you’ll encounter all the right pieces for your workout, as well as simply gorgeous lifestyle looks, all with thoughtful, technical details.
And the first 100 Well+Good readers to visit the Lolë Atelier will receive a free signature Lolë yoga mat!
For more information, visit www.lolewomen.com/newyork